Head of Demand Generation
Radar
Location
New York
Employment Type
Full time
Location Type
On-site
Department
Marketing
Compensation
- $200K – $240K • Offers Equity • Offers Bonus
Compensation is determined by role, level, and location. The salary range listed reflects the expected range for this position across U.S. locations. Your specific offer will depend on your location, skills, experience, and relevant education or training.
About Radar
Radar is the global leader in geolocation, with geofencing SDKs, maps APIs, and AI-enabled solutions for marketing, fraud, and operations teams.
Why is Radar the best place to work?
We're trusted by some of the world's best companies, from high-growth startups to the Fortune 500.
We have incredible scale: We're processing over 1 billion API calls per day from hundreds of millions of devices.
We're well-resourced, and we've raised $85.5M from world-class investors, including Accel and Insight Partners.
We have a high-performance culture, with ambitious and entrepreneurial teammates in every role.
We recently moved into an amazing new office in Flatiron, Manhattan, NYC.
We were recently named a top 10 best place to work in NYC by Crain's.
Despite our growth and scale, we're still just getting started. That's where you come in.
About the role
We’re looking for a Head of Demand Generation to build and own Radar’s pipeline engine from the ground up. You’ll define how we generate, capture, and convert demand across channels, turning data into predictable, scalable growth.
Marketing at Radar isn’t a support function; it’s a core growth driver. You’ll own pipeline and revenue outcomes, and directly shape how we scale toward $100M ARR.
You’ll report to our VP of Marketing and be based out of our Flatiron (NYC) HQ. We’re in-office Monday–Thursday, with flexibility to work remotely on Fridays.
What you’ll do:
Own Radar’s demand engine end-to-end, driving pipeline and revenue
Build and scale an enterprise ABM motion with Sales, focused on high-value accounts
Launch, test, and iterate across paid, SEO/AEO, webinars, lifecycle, and outbound
Turn outbound and events into scalable, repeatable growth channels
Own measurement and attribution; tie every initiative back to pipeline and revenue
Continuously improve funnel conversion from lead → opportunity → customer
Partner with Sales and GTM Ops on targeting, account prioritization, and pipeline goals
Drive land-and-expand by increasing engagement within existing enterprise accounts
Own channel mix and budget; manage agencies and partners as needed
Use AI to move faster, run more experiments, and improve performance
Who you are:
5–10+ years in demand generation or growth within B2B SaaS
Proven track record of building and scaling pipeline in a sales-led environment
Deep across core channels: paid, SEO/AEO, content, webinars, lifecycle, and ABM
Strong analytical operator; use data to drive decisions, attribution, and performance
Experience owning budgets, managing agencies, and partnering closely with Sales and GTM in sales-led motion, self-serve or developer-led a plus
Strong grasp of modern marketing tools, attribution, and performance measurement
Who you’ll work with:
Brandon Penn, VP of Marketing
Audrey Na, VP of Design
Ciarán Ennis, Director of GTM Operations
Connor Rapp, Senior Sales Development Manager
Our Marketing, Sales, and Customer Success teams
What we offer
Competitive salary
Meaningful stock options in a fast-growing company
401(k) plan with 4% match
New HQ in Flatiron, NYC
Top-notch equipment
Catered lunches
Unlimited PTO
Health, dental, and vision insurance with 100% coverage for employees
12 weeks of paid parental leave
Commuter and fitness benefits
We’ll share full details of our benefits package at the offer stage. Benefits may vary by location.
Radar is an equal opportunity employer and does not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, veteran status, or any other characteristic protected by law.
Compensation Range: $200K - $240K
