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Conversion Copywriter

Remote

Remote

Marketing & Communications
Central America · North America · South America · Remote
Posted on Saturday, June 29, 2024

About Remote

Remote is solving global remote organizations’ biggest challenge: employing anyone anywhere compliantly. We make it possible for businesses big and small to employ a global team by handling global payroll, benefits, taxes, and compliance. Check out remote.com/how-it-works to learn more or if you’re interested in adding to the mission, scroll down to apply now.

Please take a look at remote.com/handbook to learn more about our culture and what it is like to work here. Not only do we encourage folks from all ethnic groups, genders, sexuality, age and abilities to apply, but we prioritize a sense of belonging. You can check out independent reviews by other candidates on Glassdoor or look up the results of our candidate surveys to see how others feel about working and interviewing here.

All of our positions are fully remote. You do not have to relocate to join us!

What this job can offer you:

The Marketing team is the engine that powers Remote's expansion. Through product marketing, performance marketing, events, communications, campaigns, and content, our team tells the world about Remote to bring in revenue and establish Remote as the international leader in global HR and remote work. As a Conversion Copywriter on our remote Paid Marketing Team, you'll play a pivotal role in shaping the narrative of our brand, driving conversions, and fostering meaningful connections with our audience. If you're passionate about the intersection of creativity, strategy, and results-driven marketing, we'd love to hear from you!

Key responsibilities:

  1. Crafting persuasive copy: Your primary responsibility will be to create captivating and persuasive copy that drives conversions across various paid marketing channels and landing pages. From attention-grabbing headlines to compelling ad copy, you'll leverage your writing prowess to engage our target audience and motivate them to take desired actions.
  2. Audience understanding: You'll conduct in-depth research to understand our target audience's demographics, psychographics, pain points, and aspirations. By gaining insights into their preferences and behaviors, you'll tailor your messaging to resonate effectively and maximize engagement.
  3. Collaborative Ideation: Collaboration is at the heart of our creative process. You'll work closely with our Senior Paid Marketing Manager and paid marketing team, design, and analytics teams to brainstorm innovative ideas, develop cohesive campaigns, and ensure that our messaging aligns seamlessly with our brand identity and marketing objectives.
  4. Adaptability and agility: You'll stay abreast of industry trends, emerging technologies, and shifting consumer behaviors to continually refine and optimize our copywriting strategies for maximum impact and relevance.
  5. Performance analysis and optimization: Your role will also involve analyzing the performance of our copywriting efforts, interpreting data insights, and iteratively optimizing our campaigns to enhance conversion rates, ROI, and overall effectiveness.
    1. A/B Testing and experimentation: Collaborate with experimentation lead to design and implement A/B tests and experiments to optimize copywriting strategies and improve conversion rates
    2. Competitive analysis: Contribute to competitive analysis and benchmarking to identify copywriting trends, messaging tactics, and advertising strategies.
    3. CRO & SEO optimization: Align closely with the CRO and SEO leads to ensure that copywriting is aligned with best practices.

What you bring:

  1. Mid-level experience in copywriting, preferably within a SaaS, digital marketing/advertising context.
  2. Demonstrated ability to craft persuasive copy and contribute to successful marketing campaigns.
  3. Experience or specialization in product marketing, conversion rate optimization SaaS and specific industries such as e-commerce, technology, or finance may be advantageous, allowing for deeper understanding and relevance in messaging.
  4. Exceptional writing skills: You possess a mastery of language, grammar, and storytelling techniques, allowing you to craft engaging, clear, and impactful copy that resonates with our audience.
  5. Creativity and originality: Your creative flair and innovative thinking enable you to break through the clutter, captivate attention, and differentiate our brand through original and compelling messaging.
  6. Strategic thinking: You have a strategic mindset, understanding how to align copywriting efforts with broader marketing objectives and target audience preferences to drive measurable results.
  7. Analytical aptitude: You're comfortable working with data and analytics tools, leveraging insights to inform your copywriting decisions and optimize campaign performance over time.
  8. Collaborative spirit: You thrive in a collaborative environment, valuing diverse perspectives and actively contributing to cross-functional teams to achieve shared goals and objectives.

Practicals:

  • You'll report to: Senior Director of Performance Marketing
  • Team: Marketing
  • Location: Global
  • Start date: As soon as possible

Remote Compensation Philosophy

Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.

At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hiring globally.

The base salary range for this full-time position is between $25,900 - $87,500 USD. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.

Application process

Roughly 4 hours across 4 weeks

  1. Interview with recruiter
  2. Interview with future manager
  3. Interview with a team member (no managers present)
  4. Second interview with a team member (no managers present)
  5. Written Assessment (async)
  6. Prior employment verification check

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Benefits

Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters:
  • work from anywhere
  • unlimited personal time off (minimum 4 weeks)
  • quarterly company-wide day off for self care
  • flexible working hours (we are async)
  • 16 weeks paid parental leave
  • mental health support services
  • stock options
  • learning budget
  • home office budget & IT equipment
  • budget for local in-person social events or co-working spaces

How you’ll plan your day (and life)

We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at remote.com/async.

You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.

If that sounds like something you want, apply now!

How to apply

  1. Please fill out the form below and upload your CV with a PDF format.
  2. We kindly ask you to submit your application and CV in English, as this is the standardised language we use here at Remote.
  3. If you don’t have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.

We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it’s important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you chose to.