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Marketing Specialist



Marketing & Communications
Bengaluru, Karnataka, India
Posted on Thursday, June 20, 2024
About Us:

RetainIQ is a MarTech startup expanding empowering leading DTC stores to find that connect with their shoppers, globally. We work with world-changing businesses to boost their voices and broaden their impact. Top e-commerce brands rely on our SaaS platform and services for email marketing to acquire, grow, and retain customers. RetainIQ’s solution is a full-stack Marketing Automation solution with immediate and long-term values throughout the customer lifecycle, driving market-proven results for e-commerce businesses.

Marketing Specialist, e-commerce

We're seeking detail-oriented, strategy-oriented individuals with exceptional communication skills to join our team as an e-Commerce Marketing Specialist. In this role, you'll need to effectively connect with diverse personalities, devise tailored strategies for clients, and lead end-to-end efforts to ensure timely delivery of outstanding results. As an e-Commerce Marketing Specialist at RetainIQ, each day brings new challenges and opportunities, working with clients across various industries. We welcome dedicated individuals seeking a long-term career path.

Key Responsibilities:

You will be a part of the Delivery team as a critical contributor, helping to address/improve a wide variety of challenges and processes that make the engine of this organization hum. As an e-commerce Marketing Specialist on the team, you will be working with internal and external stakeholders with a high level of ownership on your deliverables employing a client-first approach; you will be responsible for ensuring a positive client and end-user experience for your accounts. You’ll be working in Asana, Google Sheets/Excel, and Google Slides/Powerpoint daily, and talking frequently with stakeholders in Client Success, Business Development, and Technical to help serve client needs and build future-state products and systems.

Areas of responsibility include:
  • Create and implement customized email marketing strategies for your clients
  • Coordinate within our internal team to keep projects moving forward and execute your strategies
  • Develop an in-depth understanding of Klaviyo and other ESPs and their functionalities
  • Analyze data to optimize strategies and improve email marketing performance
  • Boost clients’ subscriber engagement and revenue numbers
Here’s a typical week for an e-Commerce Marketing Specialist:
  • 40% Email Strategy & Implementations
  • 40% Project Management
  • 10% Client Meetings
  • 10% Reports and Admin
Desired Profile:
  • A passion for marketing and developing data-driven strategies
  • An independent worker who is responsible for their tasks
  • A team player who enjoys working with a team of diverse backgrounds
  • A creative individual who implements new marketing concepts regularly
  • A stickler for deadlines who enjoy the occasional curveball
  • A leader who is proactive and willing to take the initiative
  • A detail fanatic who can spot an email typo at first glance
  • A notetaker who enjoys making and using to-do lists
Required Skills and Experience:
  • 1-year experience in e-commerce, social media marketing, email marketing, and/or 1-year experience in Klaviyo is preferred. Freshers with a passion for e-commerce marketing are highly encouraged to apply.
  • Fluent in English with excellent communication skills, attention to detail, and a knack for strategic thinking are essential.
  • You’ll be expected to juggle your work schedule along with the schedules of clients operating across many different time zones.
  • Exceptional listener and trust-builder; able to build and maintain strong and deep relationships with external and internal stakeholders.
  • Obsessive about helping enterprise clients generate meaningful business value from technology products and services.
  • Proficiency in email marketing tools and platforms, along with a solid understanding of analytics, is crucial.
  • Analytical skills to interpret email campaign performance metrics, track key performance indicators (KPIs), and derive actionable insights.

Starting compensation for this position is ₹7.5 to ₹10 LPA or commensurate with experience, and expected value to the company.

Why work with us?
  • Cutting Edge Technology: We use the best tools available to make your process as smooth and as comfortable as possible. These include Asana, Slack, Loom, Miro, and Klaviyo. If you’re not familiar with a tool we rely on, don’t worry — we’ll make you an expert.
  • Work as an intrapreneur: We are engineers at heart and love building scalable systems for people to coordinate, work, and build great things together.
  • Top-notch investors: RetainIQ is well-capitalized from top-notch investors like Accel Partners. While you have all the advantages of working on challenging problems that come with working in a startup, you also don't have the risk of the company running out of money.
  • Freedom & Responsibility: If you are a person who wants to take up challenging work & push your boundaries, then this is the right place for you.
  • Develop Your Skills: We encourage professional growth daily. We offer professional development reimbursements on courses, books, subscriptions, and more. RetainIQ makes it easy to continue your personal and professional growth.
How to Apply:
  1. Application Form: Fill out the application on our site (don’t worry, it’s pretty painless) (up to 10 mins). Link:
  2. Application Form Review & Assignment: We’ll take a look at your submission and get in touch within 5 days and send an assignment if you pass the screening round. You’ll go through a brief assignment to demonstrate your email marketing skills.
  3. Interview: We’ll take a look at your submission, If you proceed forward, the first interview will be arranged.
  4. Sync-up with leadership: If you clear the first round of interview, you will sync up with the founder. This will be an opportunity for you to understand the high-level perspective of our company and for us to understand if you’re a cultural fit for the company.
  5. Offer: If all goes well, we’ll offer you the job and begin onboarding!