Job Title:

Director, B2B Marketing

Overview:

Overview
As a part of MasterCard’s US Marketing organization, the Issuer marketing team is responsible for creating market differentiation for MasterCard, developing and executing marketing programs that drive activation and usage of MasterCard with our key bank issuing partners while leveraging our brand investments.
You will be responsible for partnering with the MasterCard account teams, functional/business teams across MasterCard and the financial institution to develop and execute marketing and customer experience solutions to help grow the issuers’ business. These initiatives are expected to drive incremental MasterCard revenue and assist clients with their key business priorities.
Questions:
• Have you ever led a cross-functional marketing team to deliver an integrated program centered around a customer business need and goal?
• Do you have strong relationship management skills?
• Are you a resourceful team player who can influence others including executives and garner support/advocacy from internal and external constituents alike?
Role
• Create and execute marketing programs leveraging marketing and sponsorship assets to support MasterCard business and marketing initiatives for existing customers as well as prospective issuers.
• Demonstrate thought leadership by identifying and sharing industry and consumer insights relevant to issuers’ business and portfolio strategies.
• Leverage consumer and industry insights as well as direct customized research initiatives to identify brand and marketing superiority claims for use in business development pitches.
• Participation and situational leadership of multi-disciplinary work teams (Account managers, Solution sales, Advisors, Market Development, Consumer marketing, etc.) focused on leveraging MasterCard’s assets to solve key business challenges - e.g., consumer insights that suggest business opportunities through marketing programs and product launches.
All About You
• Marketing experience within financial services, agency or consulting disciplines required.
• Excellent track record of deploying and executing fact or insight based marketing strategies that delivered measurable business results.
• Strong written and verbal communication, including large group presentations as well as demonstrated project management skills.
• Ability to influence key decision makers to deliver MasterCard value and drive expansion of the MasterCard franchise.
• Strong and demonstrated project planning, management and implementation skills.
• Expertise in consumer brand, promotions and direct marketing with specific skills in acquisition, activation, usage and retention marketing. Knowledge of the bankcard/payments market, with particular focus on co-brand card marketing.
• Confidence in the digital marketing space with demonstrated ability to develop strategies that leverage digital, social media and/or mobile marketing platforms.
• Bachelor's degree required, MBA preferred.To find US Salary Ranges, visit People Place. Under the Compensation tab, select "Salary Structures." Within the text of "Salary Structures," click on the link "salary structures 2025," through which you will be able to access the salary ranges for each Mastercard job family. For more information regarding US benefits, visit People Place and review the Benefits tab and the Time Off & Leave tab.