Senior Performance Marketing Manager, AB Friends

You will have impact and fun at work by:

• Taking complete ownership of the User Acquisition operation for Angry Birds Friends, setting the standard for growth through strategy, execution, and budget accountability.
• Performing deep, detailed optimization on our existing network partners to maximize ROI, while enthusiastically testing and scaling new acquisition channels to find profitable pockets of growth.
• Leading the strategy and testing for our browser-based version of the game to unlock entirely new player segments via Web UA innovation.
• Collaborating closely with our Art, Design, and Analytics teams to concept, test, and iterate on stunning, high-performing creative assets.
• Sharing your expertise and applying advanced campaign management methods across our portfolio of ~15 titles, helping to shape the studio's wider growth vision.
• Translating complex performance data into clear, easy-to-understand insights and actionable priorities that support the Head of Growth and studio leadership.

Experience and skills we are looking for:

• You have 6+ years of hands-on experience in mobile User Acquisition, specifically within the Free-to-Play (F2P) gaming space.
• You're committed to cooperative campaign management and have proven experience handling networks like Google Ads, Facebook Ads, Applovin, Unity, and Moloco.
• You have a history of improving business metrics by applying your UA expertise to campaigns, resulting in positive and measurable outcomes.
• You have significant experience using data analysis tools, and you're enthusiastic about understanding the 'story behind the data' to make supportive decisions that fit the long-term business goals.
• You fully understand how game features and metrics influence UA performance, and you're an agreeable and cooperative partner when working closely with cross-functional teams like Game Design and Analytics.