Rupeek: Redefining Gold Loans for a Digital India

The Opportunity:

India boasts a $2 trillion gold market, yet traditional gold loans are often cumbersome and lack

transparency. Rupeek, established in 2015 and headquartered in Bangalore, is changing this landscape. We are India's leading asset-backed digital lending fintech platform, committed to making credit accessible and convenient.

Our Approach:

Rupeek leverages cutting-edge technology and an automated asset-light model to transform gold loan disbursal. Our secure, low-touch processes offer a friction-free experience for over 5 lakh satisfied customers across India. With strategic partnerships with leading banks and financial institutions, Rupeek unlocks the value of gold assets for our borrowers.

Why Rupeek?

● Shape the Future of Finance: Join us in revolutionizing the way India accesses credit through

innovation, technology, and a commitment to building a more inclusive financial ecosystem

● Profitable Scale is Our Focus: We are now prepared and committed to achieving a profitable

scale while remaining dedicated to financial inclusion.

● Backed by Industry Leaders: Marquee investors like Accel Partners, Bertelsmann, Elevation

Capital, GGV Capital, Peak XV and many more fuel our growth, demonstrating

confidence in our innovative approach.

Are you a leader who thrives in a dynamic, fast-paced environment?

If you share our passion for making a difference, Rupeek offers the perfect platform to leverage your expertise and shape the future of gold-backed lending in India.

This is your chance to build a company at the forefront of financial innovation and market

leadership.

Senior Manager - Strategy and Growth

Location - Bangalore

Role :

● Collaborate with cross-functional leadership teams (Sales, Product, Finance, Marketing) to

drive alignment and execution of business goals in line with the Annual Operating Plan

(AOP).

● Manage the end-to-end planning process, including development of business plans and

targets, resource allocation, and cross-functional approval and alignment, ensuring all teams

are aligned with business objectives.

● Oversee and manage monthly, quarterly, and annual budgets for the field team and lead

generation costs, in close coordination with the business design and finance teams.

● Orchestrate the roadmap for product interventions impacting the sales organization, ensuring

smooth execution and alignment with broader business objectives.

● Establish and maintain sales performance management tools and procedures (e.g.,

performance dashboards), and coordinate with tech and product for automated performance

tracking.

● Monitor and review monthly/quarterly progress of critical initiatives and programs with field

teams, presenting strategic insights to senior management.

● Develop and manage actionable data and dashboards, generating insights to drive key sales

input metrics through regular review cadence with regional teams.

● Lead Sales and Operations engagement initiatives, including contests and gamification at

the organizational level to drive motivation and performance.

● Design, develop, and implement Sales and Channel KPIs and incentive structures to drive

performance and align with business goals.

● Serve as the custodian for productivity enhancement programs, implementing initiatives,

incentives, engagement, and ensuring daily workforce tracking and rigor.

● Oversee field training, Learning & Development programs for Sales and Operations teams to

build and enhance capabilities and ensure continuous improvement.

Skill :

● High level of ownership & execution rigor

● Problem solving ability and data backed approach

● Comfort with ambiguity and bias for action

● Ability to engage with regional teams and drive them for ensuring results

● Ability to understand market and design programs as per need and course correct quickly.

● Ability to indirectly influence cross functional teams and prioritize business initiatives across

functions.

Persona :

● Strong Academic Pedigree: B-Tech / MBA from premium institutes

● 5+ years of experience in an execution Business / Delivery oriented role (Sales, Revenue,

Growth, Category etc.) in FMCG / Telecom / FMCD / e-commerce etc.

● Mix of experience of doing Field Sales and Central roles

● Experience of Scaling up Program or Managing National Programs.

● Exposure to a fast paced execution environment

● Preferred Industries : B2C start-ups, FMCG, Telecom, Consumer verticals of large

corporates, FinTech

● Experience of handling/managing sales development/growth initiatives/central sales and

strategy roles.

● Team Management and Frontline experience is preferred