Role Overview:

Key Responsibilities:

• Define product positioning, value propositions, and messaging frameworks.
• Lead end-to-end go-to-market (GTM) strategy for new product launches and feature releases.
• Conduct market research, competitive analysis, and customer segmentation.
• Develop sales enablement materials including pitch decks, case studies, one-pagers, and battle cards.
• Collaborate closely with Product teams to translate technical features into customer-centric benefits.
• Drive content strategy in partnership with Growth and Marketing teams.
• Own product narratives across website, campaigns, and external communications.
• Analyze product adoption metrics and optimize messaging based on insights.
• Support pricing and packaging strategy aligned with business goals.
• Act as the voice of the customer internally.

Required Qualifications:

• 8–10 years of experience in Product Marketing, Growth, or Product roles.
• Experience in B2B, SaaS, deep-tech, or platform-based businesses preferred.
• Strong understanding of GTM strategy and lifecycle marketing.
• Ability to simplify complex technical concepts into compelling messaging.
• Experience working cross-functionally with Product, Sales, and Leadership.
• Strong analytical skills and data-driven decision-making mindset.
• Excellent written and verbal communication skills.