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Growth Team Lead - Free to Paid Conversion

Seeking Alpha

Seeking Alpha

Sales & Business Development
United States
Posted on Thursday, May 23, 2024

Growth Team Lead - Free to Paid Conversion

  • Marketing
  • US
  • Management
  • Full-time


Why we’re a great company to work for

Seeking Alpha is the leading online destination for engaged investors. We have an awesome product. Our crowdsourced research and cutting-edge investing tools are helping nearly 300,000 paying subscribers exceed their financial goals.

We care about work-life balance: We work primarily from home, provide lots of perks, and insist that you enjoy them.

We invest in people. We consider each employee a long-term investment, and we see value in continuously nurturing and training our teammates.

About The Role

As a team leader at Seeking Alpha, you will play a pivotal role in driving on-platform growth for the company by focusing on how we can effectively convert our free user base into high-value subscribers. You will have end-to-end ownership over a critical part of our subscriber funnel, including the experimentation strategy, campaigns, paywalls, messaging, and conversion flows. You will be responsible for optimizing the customer journey using experimentation and leading a team of experienced growth marketers. Additionally, you’ll be responsible for driving the strategy and execution with a team of talented engineers, analysts, and designers. We’re looking for someone to partner and collaborate across various internal teams, develop a deep understanding of our customers and funnels, be growth-oriented, and move key metrics.

This is a high visibility role, with a great opportunity to make a large impact.

The applicable salary range for this position is $130,000/yr to $160,000/yr which depends on a variety of factors including relevant experience, location, business needs, and market demand


  • Own our mobile conversion strategy, which spans multiple product offerings and channels.
  • Contribute to the vision, strategy, and processes that allow Seeking Alpha to shift to a mobile-first approach.
  • Manage each stage of the product development lifecycle, including ideation, hypothesis formation, development, launch, learning, and further iteration.
  • Be obsessive about conversion rates, experimentation, and user experience.
  • Work cross-functionally with the design, development, and data teams to execute your initiatives and iterate on them.
  • Partner closely with the customer acquisition team to open new channels and optimize strategies based on specific channels with a mobile-first traffic source.
  • Be super data-driven while being responsive to user feedback.


  • 5+ years of hands-on experience doing on-platform growth and experimentation.
  • Experience managing a team while also driving your own initiatives
  • A strong background in investing and equity markets.
  • Detail-oriented, along with a precise and clear communication style.
  • Outstanding product management skills, including spec writing, mockups, and data analysis.
  • Experience working closely with developers on a technical level.
  • A highly collaborative, team­-oriented individual who is comfortable with new situations and highly iterative projects.
  • A strong passion for AB Testing.
  • Working at a publisher or subscription business is strongly preferred.