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Senior Analyst, Marketing

Segment

Segment

Marketing & Communications, IT
India · Remote
Posted on Tuesday, May 21, 2024

See yourself at Twilio

Join the team as our next Senior Analyst, Marketing Strategy and Analytics.

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences.

Although we're headquartered in San Francisco, we're on a journey to becoming a globally antiracist company that supports diversity, equity & inclusion wherever we do business. We employ thousands of Twilions worldwide, and we're looking for more builders, creators, and visionaries to help fuel our growth momentum.

About the job

This position is needed to help fuel insights to our EMEA Marketing team. You will be responsible for analytics across our B2B and B2C funnels, diving into our Marketing engine that powers developers across the world who use and love Twilio products, as well as surfacing high potential opportunities for our Sales teams. You will be part of a highly visible Analytics team that serves as the trusted advisor to our regional VP of Marketing. You will get to work with great minds across Marketing, Product, Sales, and Finance. A truly horizontal role and opportunity to build strong relationships!

Responsibilities

In this role, you’ll:

  • Build extensive knowledge of our lead funnel and customer journeys and translate them into insights for leadership. Your analyses will form the backbone of our strategic marketing decisions, enabling us to sharpen our focus and optimize our approaches.
  • Provide evidence-based recommendations to the VP of Marketing and the broader marketing organization.
  • Work closely with sales strategy and analytics, global marketing, and customer engagement teams to ensure a cohesive and integrated approach to market analysis and strategy implementation.
  • Develop internal toolkits that enhance productivity of our Sales and Marketing teams.
  • Craft and deliver compelling presentations and reports that distill complex data into clear, actionable insights

Qualifications

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

  • At least 5 years of analytical experience with fluency in analytics tools (e.g. Python, Looker, SQL, Tableau)
  • 3+ years of experience leveraging data to uncover insights, and communicating to leadership teams to influence business strategy
  • A collaborative team player who thrives in cross-functional teams and is adept at building relationships across diverse groups.
  • Creative and strategic thinker with a passion for leveraging data to drive innovation and improvement in marketing practices.
  • Bachelor's degree in Marketing, Business, Statistics, or a related field. Advanced degrees or certifications in analytics, data science, or similar fields will be highly regarded.

Location

This role will be based remotely in India (Karnataka, Tamil Nadu, Telangana, Maharashtra, Delhi)

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!If this role isn't what you're looking for, please consider other open positions.

Twilio is proud to be an equal opportunity employer. Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected].