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Senior CRO and Performance Analytics Manager



Data Science
United States · Remote
Posted on Wednesday, May 29, 2024

See yourself at Twilio

Join the team as Twilio’s next Senior CRO and Performance Analytics Manager.

Who we are & why we’re hiring

Twilio powers real-time business communications and data solutions that help companies and developers worldwide build better applications and customer experiences. Twilio Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.

Although we're headquartered in San Francisco, we're on a journey to becoming a globally antiracist company that supports diversity, equity & inclusion wherever we do business. We employ thousands of Twilions worldwide, and we're looking for more builders, creators, and visionaries to help fuel our growth momentum.

About the job

This role will drive the strategy and execution of efforts designed to improve lead conversion of growth marketing efforts on, and The primary focus of this role will be leading the optimization and testing strategy of web pages built for lead capture working closely with internal stakeholders. This includes creating buy-in for product vision both internally and with key external partners. The role will report to the Sr. Director of Web and will work closely with Marketing, Design/UX, Analytics and Engineering teams.


In this role, you’ll:

  • Create and manage A/B tests and personalized experiences in 3rd party platforms (Adobe Target, Optimizely, Mutiny, Segment, etc.)
  • Develop and execute personalization roadmap derived from data, insights and hypotheses
  • Work closely with the UX and Web Engineering teams to create new web pages and experiments to drive lead generation and improved conversion rates
  • Optimize existing pages and forms to improve conversion, with an eye on full-funnel performance
  • Strategize with the Marketing team on channel or campaign-specific experiments to improve conversion
  • Translate product strategy into detailed requirements and prototypes
  • Increase adoption and optimization for our self service trial workspaces and interactive product tours
  • Act as the primary business stakeholder for internal website analytics implementation and tracking, including setting up and aggregating data and inferences across a variety of analytic tools we use internally (GA4, Looker, Mixpanel, Snowflake, and others)
  • Define requirements for site instrumentation and tracking
  • Share insights and experiment results with the broader Marketing team
  • Define, monitor, and measure success metrics after launch.
  • Consistently integrate behavioral data and feedback into key product decisions
  • Liaise with various Twilio counterpart stakeholders to ideate, release and track company promotions or alignment


Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!


  • 5+ years experience developing A/B testing and personalization frameworks, with an understanding of performance throughout the web and sales funnels
  • Strong analytical skills with the ability to monitor website performance, interpret and storytell with data and generate actionable insights.
  • Familiarity with website instrumentation for Marketing performance tracking
  • Familiarity with testing and personalization platforms (Adobe Target, Optimizely, Mutiny, Segment, etc)
  • Exposure to popular advertising platforms (Google, Facebook, LinkedIn) as well as CRM tools like Salesforce
  • Exposure to internally owned pages at all stages in the funnel and experience with how to effectively use them to acquire leads and customers both short and long-term
  • Proficiency in data tools/programs like Excel, Looker, Tableau, etc
  • History of strong working relationships with both Marketing and Engineering teams
  • You may not be a designer, but you have an eye for great design and user experiences. You may not be a developer, but you understand system design and technical trade-offs
  • You are collaborative and are able to communicate effectively with diverse stakeholders audiences across all levels of the organization.


  • Experience at a B2B company or companies with similar acquisition flows
  • Familiarity with the Twilio, Sendgrid and Segment products
  • Excellent written and verbal communication skills.
  • Ability to influence and build effective working relationships with all levels of the organization.


This role will be based in the United States.

What We Offer

There are many benefits to working at Twilio, including, in addition to competitive pay, things like generous time-off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now!

If this role isn't what you're looking for, please consider other open positions.

The estimated pay ranges for this role are as follows:

  • Based in Colorado: $112,320 - $140,400.

  • Based in New York, Washington State, or California (outside of the San Francisco Bay area): $118,960 - $148,700.

  • Based in the San Francisco Bay area, California: $132,160 - $165,200.

  • This role may be eligible to participate in equity plan and corporate bonus plan. All roles are eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

Twilio is proud to be an equal opportunity employer. Twilio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [email protected].