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Product Marketing Director - Partner & Channel



Marketing & Communications, Product
United States · Remote
Posted on Monday, June 3, 2024

About Us:

SentinelOne is defining the future of cybersecurity through our XDR platform that automatically prevents, detects, and responds to threats in real-time. Singularity XDR ingests data and leverages our patented AI models to deliver autonomous protection. With SentinelOne, organizations gain full transparency into everything happening across the network at machine speed – to defeat every attack, at every stage of the threat lifecycle.

We are a values-driven team where names are known, results are rewarded, and friendships are formed. Trust, accountability, relentlessness, ingenuity, and OneSentinel define the pillars of our collaborative and unified global culture. We're looking for people that will drive team success and collaboration across SentinelOne. If you’re enthusiastic about innovative approaches to problem-solving, we would love to speak with you about joining our team!

About our team:

The Product Marketing team is a rapidly growing, collaborative, and fast-paced team that is trusted by leadership and stakeholders across the company to develop and execute strategies that deliver customer value and drive long-term growth. Our product marketing organization consists of highly driven, passionate individuals with diverse backgrounds and perspectives who value curiosity, equity & inclusion, and a partnership mindset to identify and solve problems.

As the Director of Product Marketing - Partner & Channel, you will play a critical role in the strategy and shape of our security business. You will articulate a clear, consistent, and creative value proposition to our channel and partners, ensuring enablement across our market-leading products and solutions. This will entail leading workstreams across product management, marketing, sales, demand generation, communications, and customer success to define and execute this strategy. This role will require operational knowledge across most SentinelOne products and offerings. As such, you will be asked to represent and enable where necessary and also drive focus in critical areas including government, industry verticals, and solution-based marketing.

What will you do?

  • Develop compelling messaging, product literature, websites, competitive positioning, customer and event presentations centered around our partners, channels, and industry verticals.
  • Develop, gather and disseminate technical information internally and externally.
  • Deliver content, assets and tools including blog posts, whitepapers, presentations, demos, videos, social assets, webinars, ROI tools and other market-facing materials.
  • Identify thought leaders and topics - including research, information gathering, technical investigation, testing and publishing.
  • Work closely across marketing teams to support demand gen and awareness campaigns.
  • Enable the sales, SE and partner/channel organizations on SentinelOne capabilities and positioning. Be the voice of the product in enablement and training where required.
  • Understand sales/channel requirements and communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.
  • Regularly evaluate competitive capabilities and technologies to understand features, pricing, positioning,and packaging.
  • Serve as a thought leader as needed with a variety of audiences including customers, analysts, field and partner teams driving a deeper understanding of the SentinelOne value proposition and our differentiation.
  • Work closely with product management, sales and executives to develop & influence product strategy, GTM strategy.

What skills and knowledge should you bring?

  • Curiosity, the ability to ask questions, and a problem-solving attitude.
  • Big passion for cyber-security, technology, and for creating high-impact marketing materials and campaigns. Well-versed in go-to-market strategies and product marketing.
  • Familiar with security solutions and market segments, direct security experience is a big plus!
  • Business or Technical postgraduate degree.
  • Strong written, verbal, editing and presentation skills. Highly collaborative with a deep sense of ownership and accountability. Easily builds business partnerships and inspires team members.
  • Team player that can operate without close supervision, including working in remote locations. Conduct detailed reporting of timelines and tasks progress and completion.
  • Some travel required.

Why us?

You will be joining a cutting-edge company, where you will tackle extraordinary challenges and work with the very best in the industry.

  • Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
  • Unlimited PTO
  • Industry leading gender-neutral parental leave
  • Paid Company Holidays
  • Paid Sick Time
  • Employee stock purchase program
  • Disability and life insurance
  • Employee assistance program
  • Gym membership reimbursement
  • Cell phone reimbursement
  • Numerous company-sponsored events including regular happy hours and team building events
This U.S. role has a base pay range that will vary based on the location of the candidate. For some

locations, a different pay range may apply. If so, this range will be provided to you during the recruiting

process. You can also reach out to the recruiter with any questions.

Base Salary Range
$180,000$248,000 USD

SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

SentinelOne participates in the E-Verify Program for all U.S. based roles.