Copywriter – Fluke Creative StudioLocation: São Paulo - SPWhy You Should Join Fluke?Fluke helps the world’s essential industries keep their operations safe, reliable, and running at peak performance. As part of Fluke’s in‑house creative agency, you’ll shape the voice of a trusted global brand while telling stories that empower technicians, engineers, and operations teams who keep critical systems moving every day.In this role, you’ll blend creativity with technical insight—translating complex SaaS, connected‑solution, and industrial concepts into clear, engaging content. You’ll collaborate with a passionate, multi‑disciplinary creative team and have the opportunity to influence how Fluke communicates across new digital platforms, products, and experiences.What You’ll Do?Creative Storytelling & Brand Writing• Develop clear, compelling copy for digital, print, video, and integrated campaigns that support Fluke’s key priorities, including software adoption and connected reliability.• Craft narratives that resonate with technical audiences while reinforcing Fluke’s leadership in safety, reliability, and digital transformation.• Create headlines, scripts, taglines, customer stories, and value propositions across SaaS, CMMS, and hardware‑software ecosystems.• Maintain and evolve Fluke’s brand voice across global channels.Technical & Product Writing• Translate complex SaaS, CMMS, and cloud‑connected product capabilities into accessible, accurate, and user‑focused content.• Partner with Product Marketing, UX, Product Management, and subject‑matter experts to articulate benefits, workflows, and use cases for industrial and software audiences.• Write content for product pages, feature announcements, release notes, onboarding flows, microcopy, solution briefs, landing pages, and training materials.• Support content for dashboards, asset management workflows, predictive tools, APIs, and connected ecosystems.Content Development for Growth (SEO / AEO / GEO)• Create discoverable, high‑performing content optimized for search and intent.• Work with Digital teams to align on keyword strategy and user search behavior.• Produce structured content for FAQs, how‑to guides, resource articles, and web pages.• Continuously refine content based on analytics and testing.Cross‑Functional Collaboration• Partner with designers, art directors, videographers, and producers on integrated creative work.• Align messaging with Brand, Product Marketing, UX, and Commercial teams—especially during software launches.• Participate in brainstorms, creative reviews, and concept development.• Manage feedback from multiple stakeholders with clarity and a solutions‑focused mindset.Operational Excellence• Manage multiple projects in a fast‑moving environment while meeting deadlines and quality standards.• Ensure all content meets brand, legal, accessibility, and technical requirements.• Contribute to writing guidelines, templates, and documentation.• Collaborate with external partners on translation and localization when needed.Innovation & Continuous Improvement• Stay current on SaaS messaging trends, UX writing practices, and emerging content formats.• Explore new tools, including AI‑assisted writing, to improve efficiency and creativity.• Advocate for customer‑centric storytelling rooted in empathy and insight.What You Bring?Must‑Have Qualifications• Bachelor’s degree in English, Communications, Journalism, Marketing, Technical Writing, or equivalent experience.• 3–7 years of professional writing experience in SaaS, CMMS, B2B tech, or a creative/agency environment.• Portfolio demonstrating strong writing across formats (product copy, UX writing, digital, campaigns, scripts, release notes, emails, etc.).• Ability to translate complex technical concepts into clear, compelling content.• Strong writing, editing, and storytelling skills with high attention to detail.• Experience collaborating with cross‑functional teams, managing feedback, and adapting messaging.• Comfortable working in fast‑paced, iterative environments.Nice‑to‑Have Qualifications• Experience writing for industrial, engineering, maintenance, or technical audiences.• Knowledge of SEO and structured content principles.• Familiarity with connected ecosystems, SaaS workflows, or mobile/cloud software.• Experience with project‑management tools (e.g., Asana, Monday.com, Workfront).What You’ll Get?• Competitive salary and performance‑based incentives• Comprehensive health, dental, and vision insurance• Paid time off, holidays, and flexible working options• Learning and development programs, including access to professional courses• Opportunities to shape content strategy for a global brand• Supportive, collaborative, and inclusive team culture• Equipment and tools needed to succeed in a digital‑first environment#LI-NL1#LI-Hybrid