Senior Social & Community Manager, AMER

Skyscanner

Skyscanner

Marketing & Communications
Miami, FL, USA
Posted on Dec 17, 2024

Are you passionate about travel, social media, and building engaged communities? Skyscanner is looking for a Senior Social & Community Manager to lead and execute our Social & Community strategy across the AMER region.

Key Responsibilities:

  • Lead the delivery of Skyscanner’s Social & Community (S&C) strategy and roadmap in AMER, across owned social media channels, influencer partnerships, boosting activities, UGC collection, social listening and reporting.
  • Share regional insights with global S&C team to inform Skyscanner’s Global S&C strategy, roadmap & goals.
  • Strong awareness and monitoring of regional S&C metrics and progress against KPI’s, responsible for timely reporting and sharing local market insight to inform analysis.
  • Ensuring social activities in AMER align with key messages, strategy and market opportunities and delivery against targets.
  • Manage and grow relationships with external partners (freelancer and agencies) to deliver S&C activities in key AMER markets,
  • Ensure contracts and invoices are correct and submitted on time and managed regional budgets aligned to business needs and channel impact
  • Manage, optimise and expand Skyscanner’s advocate (influencer) programme across AMER markets aligns with Skyscanner's values working closely with the Global lead.
  • Work with external partners to highlight relevant social trends and develop activities at speed to capitalise on these trends aligned our strategy and brand guidelines.
  • Work closely with AMER GeoGrowth lead to identify growth opportunities in markets where S&C activities can drive impact
  • Work with other AMER marketing channel leads to identify opportunities to collaborate to drive greater impact at a market and regional level
  • Represent S&C's impact in the AMER region with stakeholders across the business aligned to business and market opportunities.
  • Be a champion of our brand values and proactively identify unique ways for us to share these values with the world.

Skills & Experience:

  • Proven track record of developing and executing Social & Community strategies that drive business impact and build brand awareness at a regional level.
  • Passion for all things Social, you know the latest trends and follow industry innovations.
  • Experience working with freelancers/agencies/third parties to deliver impact, value and efficiencies across multiple markets
  • Experience of working with multiple AMER markets desirable, US, Brazil, Mexico (LATAM) and Canada in particular
  • Experience of social analytics and reporting
  • Ideally has experience in influencer marketing with a proven track record building and scaling influencer programmes to drive incremental growth
  • Excellent stakeholder management and relationship building skills, both internally as externally
  • Strong project management and prioritisation skills with experience of managing multiple projects/deadlines, with the ability to be flexible and adapt to changing priorities
  • Passion for travel and technology
  • Fluent spoken and written English is a must, plus Spanish or Portugues languages are advantageous