Lifecycle Marketing Copywriter (CRM)
Skyscanner
About Skyscanner
Everyone loves travelling, but planning is not without its challenges ✈️. That's why we've spent 20 years building tools that turn travel-planning chaos into a breeze. Today, around 160 million travellers count on us every month to skip the whole “47 browser tabs open” phase and find flights, cars, and hotels quickly and easily 💻.
Joining Skyscanner means becoming part of a global brand that's striving to become the planet's go-to travel hack accessible for all 🌍.
Our vision? To be the world's number one travel ally. (Ambitious? 💪 Yes, but, hey, that's what got us here).
Now, we’re on the lookout for a Lifecycle Marketing Copywriter (CRM) to help us bring that vision to even more travellers.
About the role
(Hybrid)
As the Lifecycle Marketing Copywriter (CRM), you’ll bring a user-centred mindset into the world of CRM—where copy meets customer journeys and every word earns its seat. Acting as a champion of the traveller journey, you’ll shape seamless, supportive experiences from that first “just browsing 👀” moment all the way through to “booked it 🎉”, ensuring every touchpoint feels intuitive and helpful.
You’ll play a key role in driving personalised interactions, helping us go beyond search to create smarter, more tailored experiences that feel like we just get it. Working closely with Lifecycle Marketing, Brand, Product and Engineering, you’ll turn big ideas into consistent, compelling messaging that shows up in all the right places, at all the right times.
As an AI-native company, we’re always exploring how technology can elevate creativity—not replace it. You’ll experiment with where AI can amplify your expertise, helping create high-quality content at scale while keeping your own pen (or keyboard) firmly on the work that matters most.
Ultimately, you’ll be a key player in driving engagement, loyalty and long-term value, using smart content and a test-and-learn mindset to keep improving the traveller experience at every step.
What you’ll be doing
- Writing with purpose: Crafting and refining content for core features like Price Alerts and Drops, while spinning up fresh narratives for campaigns that inspire action.
- Experimenting at pace: Creating high-performing content for A/B and multivariate tests—because here, experimentation isn’t a side quest, it’s the main event.
- Driving AI forward: Using AI tools to scale, optimise and evolve content—without losing the human touch that makes it resonate.
- Creating scroll-stopping moments: Dreaming up new ways to inspire travellers and keep them coming back for more (again and again and again).
- Bringing ideas to life: You’ll team up with a Visual Marketing Designer to create scroll-stopping campaigns and journeys—playing the role of helpful (and slightly geeky) travel pal, so travellers can book with confidence.
- Championing tone of voice: Knowing when to dial up the wit 😏 and when to keep things crystal clear and practical.
- Designing for personalisation: Tailoring content for different audiences, segments and behaviours—making every message feel like it was made just for them.
- Connecting the journey: Designing cohesive end-to-end experiences across email, push, in-app and whatever exciting channel comes next.
About you
- CRM-curious and growth-minded: You’re excited to build your career in lifecycle marketing, balancing business goals with real user needs.
- Experienced storyteller: You bring mature marketing copywriting or content design experience in digital product environments.
- User-centred thinker: You understand content design principles and know how to apply them to create meaningful, effective experiences.
- Channel-savvy: You’ve worked with CRM channels like email, push or in-app notifications (bonus points for social too).
- Globally aware: You understand localisation and how content flexes across languages, cultures and contexts.
- AI and automation curious: You’re keen to explore (or already using) AI and automation to improve workflows and scale content.
- Conversion-savvy (or curious to be): You’ve got a knack for behavioural framing and conversion best practices—or you’re keen to learn (our travellers love the Endowment Effect, and honestly, we get it).
- Collaborative communicator: You’re great at working across teams, managing requests and keeping things moving smoothly.
Just a head’s up—if your experience is mostly in editorial or long-form content, this probably isn’t the right role for you.
#LI-SM2
#LI-Hybrid
What it’s like here
We are the real deal — no corporate gloss, no empty promises. Just a team of genuinely curious, caring humans ❤️, building things that help travellers explore the world a little easier 🧭.
Skyscanner is made up of brilliant humans from every corner of the world. We believe travel makes the world better — and that the same is true of our diverse teams. We're proud to be an equal opportunities employer and are committed to building an inclusive workplace where everyone can thrive and products that are accessible to all ✨.
Sound like your kind of adventure? 🚀 Apply now and help us shape the future of travel.
We're committed to ensuring our application and recruitment processes are inclusive and accessible to everyone. If you require any reasonable adjustments or accommodations for interviews, and/or wish to apply under the Disability Confident scheme, please let your recruiter know. If you’d like more information on any of our policies, such as hybrid working or Parental Leave policies (typically we pay a minimum of 24 weeks birth parent/maternity leave globally), our recruitment team can provide more information on these.