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KPop Marketing Manager Korea



Marketing & Communications
Seoul, South Korea
Posted on Wednesday, April 24, 2024

KPop Marketing Manager Korea

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Spotify is seeking a K-Pop Marketing Manager in Korea to lead the K-Pop marketing campaigns especially in Korea. As a part of the K-Pop marketing team, you will define K-Pop MKT strategies and deliver outstanding campaigns within Korea. Reporting to K-Pop Marketing Lead, you will implement K-Pop music release campaigns from end-to-end, contributing to audience engagement uplift, brand awareness/ affinity uplift and subscriber growth in Korea. Most importantly, you have fun at work and a desire to make a positive impact for K-pop music fans and audio listeners globally.


  • Seoul

Job type


What You'll Do

  • Lead K-Pop campaigns from inception to completion, including adaptation of global K-Pop campaigns tailored to Korean market requirements
  • Work with Korea Marketing Team and Korea Music Team to find opportunities in K-Pop that will drive impact in business growth for Spotify in Korea
  • Lead all aspects of the curation and distribution of K-Pop content on diverse publishing channels for social-led release campaigns in close collaborations with K-Pop Marketing Senior Producer and regional marketing managers
  • Stay informed about emerging trends and developments in the K-Pop industry, as well as broader cultural and consumer trends in Korea to proactively see opportunities for innovation and differentiation in Spotify’s K-Pop marketing strategy

Who You Are

  • A minimum of 7 to 8 years of experience with a proven track record of building impactful, creative and innovative campaigns that connect with audiences and break through the cultural zeitgeist in the music, consumer goods, and entertainment industry
  • Work experience in music labels in the Korea is a plus
  • As the focal point of interaction between Korea Marketing Team, Korea Music Team and global teams, you will play a pivotal role in encouraging flawless communication and coordination. Your primary responsibility will be to facilitate the adaptation of global K-Pop campaigns for Korean audiences
  • Collaborate with Music team to build outstanding artist / music marketing campaigns
  • Passionate about the dynamic world of K-Pop, you are someone who stays abreast of the latest trends and developments in the industry
  • Your deep understanding of K-Pop culture and its diverse audience enables you to contribute valuable insights and perspectives to our team. Keeping a finger on the pulse of current trends, you thrive in an environment where staying culturally relevant is key
  • Your knowledge and passion for K-Pop will be instrumental in crafting and improving our engagement strategies with this vibrant and ever-evolving community
  • You are proficient in both Korean and English

Where You'll Be

  • This position will be based in Seoul, Korea

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Our global benefits

Extensive learning opportunities, through our dedicated team, GreenHouse.

Flexible share incentives letting you choose how you share in our success.

Global parental leave, six months off - fully paid - for all new parents.

All The Feels, our employee assistance program and self-care hub.

Flexible public holidays, swap days off according to your values and beliefs.

Learn about life at Spotify

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.

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