ABOUT SPYNE

At Spyne, our mission is to revolutionize automotive retailing. Every year, 52 million cars are sold in the US, for a combined worth of $1700 billion, and, valuing the used-car market at $1000 billion. Our new-age, Generative AI-powered solutions are designed to transform the car visuals into premium studio visuals. Dealerships & marketplaces across the US & Europe, are able to better engage their online visitors, driving greater customer showroom visits, and eventually sales.

Spyne team, located in Gurugram, India, aims to be the leading software provider in the used-car market, addressing all aspects of the dealer journey, from acquiring and appraising cars to listing, marketing, selling, and managing customer relationships. Supported by top investors like Accel Partners and Storm Ventures, as well as experienced founders, we believe in revolutionizing Digital Production for greater efficiency and intelligence. We are among the very few companies in Gen AI space in India, which has truly commercialized the AI, generating hard cash and revenues. We have been consistently featured among the top Gen AI startups coming out of India, and building for the globe.

Read more about us here:

Product - t.ly/t0Ko5

Recent growth - t.ly/bOv3D

Job Description

We are looking for someone with excellent organic marketing skills to join our Growth & Marketing Team! We, at Spyne, believe our next stage of growth is going to come from highly creative and focused Inbound Marketing efforts. The Demand Generation Manager will be responsible for attracting site traffic, converting that traffic into new leads for the business, and nurturing the leads into customers, while ensuring proper attribution and reporting structures are in place. This is a hands-on role that will lead the demand generation team to help drive the optimization of our marketing automation and lead nurturing processes, implementing and documenting integrated workflows and processes.

Job Responsibilities

• Manage the SEO: setting clear measurable steps to increase the visibility of the core product suites across Visual merchandising (Image, 360, Video, 3D) and Platform (Dealer Storefront, Inventory Management, CRM, etc)
• Manage the CRO: Optimize the entire funnel of inbound leads from Impression → Traffic → Signups → MQL → Demos and Deal Closure. Strategize calls-to-action, landing pages, and lead generation content (including offers).
• Manage Email Marketing: Create email campaigns to target dealers across Americas, EMEA and APAC regions with the product pitches. Manage newsletters and generate brand awareness, leading to lead flow from emails.
• Manage Marketing Automation: Optimize marketing automation and lead nurturing processes through email, content, and social channels.
• Manage Performance Marketing: Run various lead generation campaigns across Google, FB, Instagram, LinkedIn. Create and manage workflows and nurture campaigns, including the template designs, calls-to-action, etc. within the HubSpot platform
• Content Marketing: Work collaboratively with the content marketing team to manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
• Oversee the website: Wordpress management for major changes and making updates, modifications and landing pages yourself
• Manage marketing analytics: Monitor, analyze, and report on the performance of demand generation campaigns. Use data-driven insights to optimize and improve campaign effectiveness.

Job Requirements

• 5-8 years of digital marketing experience, with experience in Inbound Marketing, esp SEO, Content and Email marketing.
• Experience executing a marketing strategy using marketing automation systems such as Hubspot and Google Analytics.
• Proficiency in marketing automation and Wordpress hands-on experience is a plus.
• Prior / current experience in B2B SaaS based companies is a plus.
• Organized, hard-working, and should be able to work well under tight deadlines
• Knowledge of SEO – Keyword planner, Keyword analysis, Competitor analysis, report tools
• Hands-on experience on SEO tools such as Google Analytics, Search Console, Google Tag Manager, Semrush, Yoast SEO, etc.