About Spyne

At Spyne, we’re reimagining how cars are bought and sold globally with cutting-edge Generative AI. What started as a bold idea — using AI to help auto dealers sell faster online — has evolved into a full-fledged, AI-first automotive retail ecosystem.

Backed by $16M in Series A from Accel, Vertex Ventures, and other top investors, we’re shaping the future of car retail:

• AI-powered image, video, and 360° solutions for automotive dealers
• GenAI Retail Suite for Inventory, Marketing, and CRM across global markets
• 1,500+ dealers onboarded across the US, EU, and key markets
• Team of 150+ passionate individuals, equally split across R&D and GTM

Explore Spyne AI Studio | Series A Announcement

Location: Gurugram | On-site | Full-time

Role Overview

We’re looking for a hands‑on Lead – Demand Generation to own the growth funnel — from acquiring quality traffic to converting Marketing Qualified Leads (MQLs) into revenue. You will be responsible for planning, executing, and optimizing demand generation campaigns across organic, paid, and account-based marketing efforts.

If you have deep experience in SEO, CRO, and funnel management, and are passionate about driving revenue impact, we’d love to meet you!

What Will You Do?

⚡️ SEO & Organic Growth

• Lead end‑to‑end SEO strategy — site audits, keyword research, backlink planning, and site optimization
• Collaborate closely with Product, Marketing, and Engineering to implement and measure impact
• Stay updated with search engine trends, best practices, and algorithm changes

📈 Conversion Rate Optimization (CRO)

• Build, test, and optimize landing pages and conversion flows for higher traffic‑to‑lead conversion
• Lead A/B testing, user experience reviews, and site optimization efforts
• Analyze site behavior and implement recommendations for better conversion metrics

🎯 Demand Generation & Funnel Management

• Plan, launch, and manage multi‑channel demand generation campaigns across paid and organic platforms
• Measure campaign effectiveness across metrics like CPL, CAC, MQL‑to‑Revenue conversion, and pipeline velocity
• Lead nurturing efforts to drive high‑quality MQLs and enable seamless conversion to revenue

💡 Analytics & Optimization

• Maintain and manage dashboards for campaign performance across traffic, lead, MQL, and revenue metrics
• Identify trends, bottlenecks, and growth opportunities within the marketing funnel
• Leverage marketing automation platforms (HubSpot, Marketo, or equivalent) for nurturing and conversion optimization

What We’re Looking For

• 5–8 years experience in Demand Generation roles, with a focus on SEO, CRO, and MQL‑to‑Revenue funnel optimization
• Strong knowledge of SEO best practices, site analytics, and conversion optimization techniques
• Hands‑on experience managing platforms like Google Analytics, SEMrush/Ahrefs, HubSpot, Marketo, Salesforce, or similar
• A data‑driven approach with a proven track record of optimizing marketing funnel metrics
• Strong communication and stakeholder management abilities across Product, Sales, and Marketing teams
• An agile mindset and comfort working in a high‑growth, fast‑paced SaaS environment

Why Join Spyne?

• 🚀 High‑Growth Company – We’ve scaled revenues 5X in 15 months and are poised for another 3–4X growth in the coming year
• 👥 High Ownership Culture – Autonomy, accountability, and room to make an impact every day
• 💻 Best‑in‑Class Tools – Laptop of your choice + access to premium marketing platforms and analytics tools
• 🌍 Global Impact – Build marketing strategies that drive results across the US, EU, and beyond
• 🥇 Learning Culture – We hire sharp minds and foster a space for them to learn, experiment, and evolve
• 📈 Exponential Growth – Join at the best time and scale your role, expertise, and career 10X with the company

If you’re passionate about scaling growth, optimizing conversion, and making a global impact, we’d love to have you on the journey!