Head of Marketing
Spyne
Marketing & Communications
Gurugram, Haryana, India
Posted on Jul 1, 2025
About Spyne
At Spyne, we are transforming how cars are marketed and sold with cutting-edge Generative AI. What started as a bold idea—using AI-powered visuals to help auto dealers sell faster online—has now evolved into a full-fledged, AI-first automotive retail ecosystem.
Backed by $16M in Series A funding from Accel, Vertex Ventures, and other top investors, we’re scaling at breakneck speed:
- Launched industry-first AI-powered Image, Video & 360° solutions for Automotive dealers
- Launching Gen AI powered Automotive Retail Suite to power Inventory, Marketing, CRM for dealers
- Onboarded 1500+ dealers across US, EU and other key markets in the past 2 years of launch
- Gearing up to onboard 10K+ dealers across global market of 200K+ dealers
- 150+ members team with near equal split on R&D and GTM
Learn more about our products:
Role Overview
We’re hiring a Head of Marketing to lead Spyne’s global marketing engine across product, performance, brand, and community. This is a senior leadership role owning everything from pipeline creation to category definition. You’ll lead a high-performance team, partner closely with Sales, Product, and CS, and build the strategy and execution muscle to scale Spyne from $5M to $20M+ ARR.
📍 Location: Gurugram (Work from Office, 5 days a week)
🖥 Role: Full-time. Head of Marketing
Key Responsibilities
1.Product Marketing
- Own positioning, messaging, and value propositions across product lines
- Lead product launches and GTM in partnership with Product and Sales
- Create persona-driven collateral: decks, one-pagers, use cases, and battlecards
- Conduct competitor benchmarking and win/loss analysis
- Drive in-product comms and feature adoption strategies
2.Demand Generation
- Own global pipeline generation through paid, SEO, content, ABM, and email
- Build full-funnel campaigns optimized for MQL, SQL, and ARR targets
- Set up attribution, analytics, and campaign automation using HubSpot (or equivalent)
- Partner with Sales to improve MQL→SQL conversion and feedback loops
- Hire and lead performance marketers, campaign managers, and content specialists
3.Brand, PR & Communications
- Define and evolve Spyne’s brand in U.S., EU, and India markets
- Lead PR for launches, funding, partnerships, and founder features
- Build and manage media relationships, PR agencies, and analyst networks
- Drive thought leadership via content, panels, podcasts, and opinion articles
4.Community Building (India Focus)
- Grow an active dealer community through meetups, webinars, forums
- Launch dealer WhatsApp groups, newsletters, and ambassador programs
- Build India's first auto retail exhibition modeled after NADA/NIADA
- Turn top dealers into advocates, speakers, and brand champions
5.Content & Social Media
- Manage content calendar aligned with GTM, product, and brand goals
- Own presence across LinkedIn, YouTube, Twitter/X, Instagram
- Produce high-quality short-form content: videos, reels, case studies
- Track engagement, experiment with formats, and optimize for reach
6.Marketing Strategy & Leadership
- Define marketing OKRs and drive alignment across GTM teams
- Build and scale a world-class marketing org across India and the U.S.
- Hire top talent across product marketing, growth, content, and events
- Own marketing budget and drive ROI across all functions
- Report directly to the CEO and be part of leadership decision-making
7.Category Creation & Education
- Position Spyne as the category leader in AI-powered Auto Retail
- Launch market education campaigns: reports, guides, state-of-industry content
- Build ecosystem partnerships with dealer networks and auto platforms
- Drive engagement with influencers, analysts, and industry associations
8.Customer Marketing
- Turn customers into evangelists via case studies, testimonials, events
- Build a reference engine to accelerate sales cycles
- Launch referral and upsell campaigns to boost retention and ACV
- Collaborate with CS to convert promoters into active brand assets
Ideal Candidate
You’re a great fit if you’ve…
- Built and scaled full-funnel marketing engines—owning brand, product marketing, and demand generation
- Launched GTM for new products or markets, especially in the U.S. or other developed geographies
- Owned a pipeline target and delivered measurable revenue impact from marketing-led efforts
- Run integrated campaigns across paid, content, SEO, events, and email—and tracked attribution to the dollar
- Written positioning and messaging from scratch, and equipped Sales with pitch decks, one-pagers, and battlecards
- Built organic momentum—through campaigns, content, community, or thought leadership
- Created buzz and press by crafting angles journalists care about, and getting top-tier coverage without relying solely on agencies
- Rolled up your sleeves to get from zero to 100 engaged users in a vertical, using storytelling, hustle, and listening
- Built or nurtured customer communities or advocacy programs—whether it was called that or not
- Managed teams and agencies, but are just as comfortable writing a tweet, editing a blog, or drafting a press pitch yourself
You’re Likely not a fit If You…
- Need a large team or agency to execute the basics
- View marketing as “support” rather than a revenue-driving function
- Believe brand = aesthetics and demand gen = paid ads
- Aren’t hands-on with tools like HubSpot, GA4, LinkedIn Ads, Canva, etc.
- Struggle to switch gears between execution, strategy, and cross-functional leadership
Preferred background:
- 8–12 years of marketing experience, ideally in B2B SaaS or Auto/Mobility Tech
- Tier 1 MBA with post MBA experience in Marketing & Branding preferred, but not necessary—execution and outcomes matter more
- Proven track record of owning ARR-influencing metrics, not just vanity metrics
- Experience across Product Marketing, Demand Gen, and Brand/Comms
- Prior exposure to the U.S./EU markets, either through campaign execution or GTM ownership
- Strong portfolio of launches, campaigns, content, and outcomes
- Experience building or scaling a marketing org from early to growth stage
- Bonus: Experience in automotive, marketplace, or dealership ecosystem
Why Spyne?
- Culture: High-ownership, zero-politics, execution-first
- Growth: $5M to $20M ARR trajectory
- Learning: Work with top GTM leaders and startup veterans
- Exposure: Global exposure across U.S., EU, and India markets
- Compensation: Competitive base + performance incentives + stock options