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Senior Promotions Strategist, CRM



New York, NY, USA
Posted on Wednesday, June 19, 2024

Squarespace is looking for a Senior Promotions Strategist to help develop and execute our CRM acquisition strategy.

You will be a key contributor to our data informed approach to customer targeting and campaign measurement. You will support our expansion into new markets and help manage forms of direct communication including push, IAM, and email.

This is a hybrid role working from our New York headquarters 3 days per week and reports to the Director, CRM.

You'll Get To...

  • Maintain promotions calendar and supporting documentation across all products
  • Build and execute email, push, and in-app promotions campaigns that meet pre-defined KPIs such as CTR, open rates, conversions and incremental revenue lift
  • Responsible for creation and maintenance of all promotional discount codes
  • Perform all quality assurance steps including proofing email templates, checking product functionality, and reviewing live renderings to ensure accuracy
  • Help with development and testing of new promotions capabilities
  • Communicate all promotions details to internal partners and serve as point of contact for Customer Operations
  • Update promotions calendar and track all competitor acquisition campaigns
  • Communicate insights and recommendations to the team backed by data
  • Manage all processes and documentation for campaign QA and deployment
  • Work closely with the Legal team to ensure international compliance of customer contact and promotions initiatives
  • Collaborate with Engineering team to support implementation roadmap

Who We're Looking For

  • 3+ years of experience in an direct marketing/CRM role, using multiple channels to communicate to customer base
  • Strong knowledge of HTML and CSS for email design, overall email processes, and ESP platforms
  • Manage different projects across a variety of stakeholders simultaneously
  • Champion ideas and execute in an expedited time frame and to establish trust and maintain a collaborative spirit working cross-functionally in the organization

Benefits & Perks

  • A choice between medical plans with an option for 100% covered premiums
  • Fertility and adoption benefits
  • Access to supplemental insurance plans for additional coverage
  • Headspace mindfulness app subscription
  • Retirement benefits with employer match
  • Flexible paid time off
  • Up to 20 weeks of paid family leave
  • Equity plan for all employees
  • Pretax commuter benefit
  • Education reimbursement
  • Employee donation match to community organizations
  • 6 Global Employee Resource Groups (ERGs)
  • Dog-friendly workplace
  • Free lunch and snacks
  • Private rooftop

Cash Compensation Range: $85,500 - $105,000 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Squarespace employees are eligible to receive equity in the company as part of their total compensation.

About Squarespace

Squarespace (NYSE: SQSP) is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity, creating and managing social media presence with Bio Sites and Unfold, and hospitality business management via Tock. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Chicago, Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit

Our Commitment

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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