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Product Marketing Manager, Tock

Squarespace

Squarespace

Marketing & Communications, Product
Chicago, IL, USA
Posted on Thursday, July 11, 2024

Tock is looking for a passionate and customer-centric Product Marketing Manager to join our team. You will play a key role in understanding customer needs, developing product positioning, creating important messages, and developing go-to-market strategies that move product adoption.

This is a full-time role and you will report to the Head of Product. You will work hybrid in Chicago or fully remote from an approved location.

You'll Get To…

  • Establish yourself as a trusted partner within the organization by demonstrating an understanding of our customers, market needs, and industry trends.
  • Conduct customer interviews, inform the product roadmap, and manage customer profiles.
  • Collaborate with the product team to manage value and business viability risks, validate market fit, and assess market sizing.
  • Conduct competitive analysis and evaluate market dynamics to inform and refine product positioning.
  • Work with the Product team to align customer insights with product development and messaging.
  • Ensure that product features and benefits resonate with customer needs and market demands.
  • Work with Marketing to develop product positioning and messaging by segment, translating features into compelling narratives and benefits to guide new acquisitions and feature adoption from our current customers.
  • Develop go-to-market strategies for new products and features to achieve our goals.
  • Coordinate with partners to ensure successful product releases.
  • Collaborate with Marketing to manage creative development and execution, ensuring brand consistency and impactful storytelling.
  • Develop and execute internal communications plans for execution.
  • Work with the Marketing team to help create sales tools, training materials, and customer-facing content, ensuring understanding of product positioning and messaging.
  • Monitor product usage, adoption, and market performance to identify areas for improvement.
  • Focus on driving product feature adoption and measuring impact to ensure customer engagement and satisfaction.
  • Analyze product usage and adoption to identify areas of opportunity and make product, rollout and training recommendations.
  • Facilitate feedback loops between our organization and the product team (eg. win/loss, trends and opportunities, etc).

Who We're Looking For

  • 3 years as a PMM or equivalent experience
  • Hospitality technology experience is a plus
  • BA/BS degree
  • You have the ability to excel in a fast-growth environment
  • You are driven, can measure results and use data to make decisions
  • A passion for the hospitality industry
  • You can work collaboratively in a team environment
  • You can translate data into applicable insights

Benefits & Perks

  • A choice between medical plans with an option for 100% covered premiums
  • Flexible paid time off
  • 401k with employer match
  • Paid parental leave
  • Fertility and adoption benefits
  • Education reimbursement
  • Pretax commuter benefits
  • Employee Assistance Program
  • Charitable donation match
  • 6 Global Employee Resource Groups (ERGs)

Cash Compensation Range: $78,500- $126,500 USD

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Tock employees are eligible to receive equity in the company as part of their total compensation.

Tock's Growth

  • Fast Company's "Most Innovative Companies" in 2021
  • Built In's "Best Places to Work" in 2020, 2021, 2022, 2023, and 2024
  • Chicago Tribune's "Game Changer" Award for industry innovation
  • Reached a global customer base of 30 countries operating in 200+ cities
  • Processed over $1 billion in prepaid reservations
  • Featured in: The New York Times, Bloomberg, GQ, Vice, Wired, Food & Wine, Eater, and more

About Tock and Squarespace

Tock empowers restaurants, bars, and wineries with the tools needed to build successful businesses and deliver exceptional experiences. With a robust reservation and table management platform, thousands of businesses all around the world use Tock to generate revenue, increase covers, and keep guests coming back. In 2021, Chicago-based Tock became a part of Squarespace (NYSE: SQSP), a design-driven platform helping entrepreneurs build brands and businesses online. Our team of more than 1,700 is headquartered in bustling New York City, with offices in Chicago, Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit www.squarespace.com/about/careers.

Our Commitment

At Tock, we embrace and celebrate the diversity of both our customers and employees. We are committed to equal employment opportunities regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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