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Demand Generation Marketing Manager and ABM

Sumo Logic

Sumo Logic

Marketing & Communications, Sales & Business Development
Atlanta, GA, USA
Posted on Thursday, June 27, 2024

Demand Generation Marketing Manager and ABM

We're seeking a talented Demand Generation Campaign Manager to join our marketing team! As a Demand Generation Campaign Manager, you will be responsible for designing, executing, and optimizing marketing campaigns to drive lead generation, pipeline growth, and revenue.

Key Responsibilities:

  • Develop and implement industry-specific ABM strategies to support global growth initiatives.
  • Develop and execute multi-channel demand generation campaigns across multi-channels
  • Design and execute targeted ABM marketing initiatives to meet pipeline requirements
  • Leverage data insights to build comprehensive account profiles and target personas
  • Manage vendors and agencies to achieve marketing goals
  • Track campaign performance, run experiments, and optimize for maximum efficiency
  • Work closely with sales counterparts to achieve revenue and pipeline goals.
  • Ability to consolidate input from cross-functional teams, creating a cohesive vision for campaigns to manage prospects and customers through the buyers journey.
  • Craft compelling narratives and ABM-focused content assets attuned to different journey stages, tailor messaging to specific industries and account profiles. Design a comprehensive global ABM framework, setting the standard for aimed, high-impact campaigns.

Requirements:

  • 6+ years of experience in demand generation or partner marketing with pipeline targets in a high-growth SaaS company
  • Strong understanding of demand generation tactics and strategies, including lead scoring, lead nurturing, and marketing automation.
  • Strong project management skills and the ability to manage multiple projects simultaneously.
  • Proven success in launching and owning integrated marketing campaigns
  • Strong understanding of funnel metrics and levers to generate qualified leads, and accounts, and accelerate pipeline velocity
  • Expertise in full-funnel campaign development, execution, and measurement
  • Proficiency in 6Sense, Salesforce, Marketo
  • Excellent analytical, quantitative, and project management skills
  • Ability to work under pressure, prioritize, and deliver results in a fast-paced environment

About Us

Sumo Logic, Inc. empowers the people who power modern, digital business. Sumo Logic enables customers to deliver reliable and secure cloud-native applications through its Sumo Logic SaaS Analytics Log Platform, which helps practitioners and developers ensure application reliability, secure and protect against modern security threats, and gain insights into their cloud infrastructures. Customers worldwide rely on Sumo Logic to get powerful real-time analytics and insights across observability and security solutions for their cloud-native applications. For more information, visit www.sumologic.com.

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The expected annual base salary range for this position is $125,000 - $165,000. Compensation varies based on a variety of factors which include (but aren’t limited to) role level, skills and competencies, qualifications, knowledge, location, and experience. In addition to base pay, certain roles are eligible to participate in our bonus or commission plans, as well as our benefits offerings, and equity awards.