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Growth Manager, Velocity Team

Sumo Logic

Sumo Logic

Sales & Business Development
Colorado, USA
Posted on Thursday, June 27, 2024

Growth Manager - Velocity Team

We are seeking a talented, curious and creative Growth Manager to join our growing velocity team. The Growth Manager will be responsible for developing and executing innovative strategies to drive customer acquisition, engagement, and retention. This role requires a dynamic individual with a strong analytical mindset, a passion for experimentation, and a track record of driving measurable results in a fast-paced, growth-oriented and data-driven environment. Our goal is to build a motion for our prospects and customers that enables low to zero touch in the acquisition process, exposing fast paced, real value as quickly as possible, and closing higher rates and higher volume of transactions.

Responsibilities

  • Design and Execute on Sumo Logic’s Product-Led Growth (PLG) Strategy: execute on the Company’s growth marketing strategy, focused on additional traffic generation, user/customer acquisition, engagement, and retention for our Log Analytics products.
  • Drive Product Trials: work closely with product and marketing teams to identify opportunities that will lead to the maximum number of successful customer trials.
  • Refine Product-Market Fit: collaborate closely with inside sales, product management and user experience teams to understand user needs and drive product enhancements that align with customer requirements.
  • Data Analysis: identify and report on trends/insights, performance, and opportunities for additional optimization.
  • Experimentation and Testing: establish and monitor the key growth metrics and work across the different functions in creating viral growth initiatives - including but not limited to helping to identify areas for A/B testing, GPT prompts, and multivariate experiments.
  • Drive Retention and Engagement: implement strategies to enhance user engagement and retention - including providing feedback to marketing campaigns, personalized messaging, and product optimization.
  • Cross-Functional Collaboration: Work closely with cross-functional teams, including marketing, product, sales, and customer success, to drive alignment and ensure cohesive execution of growth initiatives.
  • Relentlessly Self-Educate: Ravenously consume PLG experiences, AI tools and emerging technologies with a test-and-learn first adopter mindset. Constantly looking for formal training and life experiences that can be applied to the team environment.

Required Qualifications and Skills

  • Bachelor’s degree in Data Science, Marketing, Business, or related field.
  • 2+ years of relevant experience in PLG, growth marketing, digital marketing, product led sales or related roles, preferably in a technology-driven environment.
  • Proven track record of driving user acquisition, engagement, and retention through innovative growth strategies and tactics.
  • Strong analytical skills with experience in data analysis and interpretation, including proficiency in Google Analytics or similar tools.
  • Proficiency in digital marketing channels and techniques, including SEO, SEM, social media, email marketing, and content marketing.
  • Experience with A/B testing and experimentation methodologies, with a focus on data-driven decision-making.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

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About Us

Sumo Logic, Inc. empowers the people who power modern, digital business. Sumo Logic enables customers to deliver reliable and secure cloud-native applications through its Sumo Logic SaaS Analytics Log Platform, which helps practitioners and developers ensure application reliability, secure and protect against modern security threats, and gain insights into their cloud infrastructures. Customers worldwide rely on Sumo Logic to get powerful real-time analytics and insights across observability and security solutions for their cloud-native applications. For more information, visit www.sumologic.com.

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The expected annual base salary range for this position is $90,000 - $105,600 plus Variable. Compensation varies based on a variety of factors which include (but aren’t limited to) such as role level, skills and competencies, qualifications, knowledge, location, and experience. In addition to base pay, certain roles are eligible to participate in our bonus or commission plans, as well as our benefits offerings, and equity awards.