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Lifecycle Marketing Manager, Velocity Team

Sumo Logic

Sumo Logic

Marketing & Communications
Redwood City, CA, USA
Posted on Tuesday, July 2, 2024

Lifecycle Marketing Manager - Velocity

We are seeking a dynamic and results-driven Lifecycle Marketing Manager with a focus on Product-Led Growth (PLG) onboarding. This role will be pivotal in driving user adoption, engagement, expansion and retention by creating and executing effective onboarding and nurture programs. The ideal candidate will have a strong background in lifecycle marketing, experience in PLG strategies, a passion for DevSecOps, skill in optimizing the customer journey and a knack for partnership and collaboration. (100% remote-US Based)

Key Responsibilities:

Onboarding Strategy:

  • Create exciting ah-ha moments for our target persona from the moment they begin the trial experience throughout the free trial and beyond to post-sale.
  • Develop and execute comprehensive onboarding strategies to drive user activation, engagement, and retention.
  • Design personalized onboarding experiences that cater to different user personas and segments.

User Journey Optimization:

  • Map out and intensely study the user journey so that you can continuously optimize from initial sign-up through to active and fanatical usage.
  • Identify key touchpoints and create targeted campaigns to enhance user experience, immediate value realization, and frictionless ongoing adoption.

Content Creation:

  • Write copy and coach copywriters and Lifecycle Marketing Specialists in copywriting for email content, messaging and other use cases including call scripts, applying behavioral psychology principles along the way to generate the best responses.
  • Partner with Product Marketing Managers, content creators, Inside Sales Representatives, UXD, and Growth Managers to create compelling onboarding content, including emails, in-app messages, tutorials, webinars, videos, and guides.
  • Collaborate with Inside Sales Representatives to gather direct insights and feedback from customer interactions to continuously improve content relevancy and effectiveness.
  • Ensure all content is aligned with Sumo Logic’s brand voice and messaging as well as persona use cases and interests.

Data-Driven Insights:

  • Use data analytics to monitor and measure the effectiveness of onboarding campaigns.
  • Become a knowledgeable super user of Sumo Logic tools for our own monitoring and best practices in the onboarding flow.
  • Conduct constant A/B testing and iterate on strategies based on performance metrics and user feedback.

Cross-Functional Collaboration:

  • Work closely with the product, engineering, sales, and customer success teams to align onboarding efforts with product updates and company goals.
  • Serve as the voice of the customer, providing insights and feedback to internal teams.

Automation and Technology:

  • Partner with Marketing Operations and Sales Ops to leverage chat, messaging and automation tools to streamline and scale onboarding and nurture processes.
  • Obsess about the latest marketing technologies and best practices to continuously improve onboarding for our target persona, becoming a geek about tools

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field - or equivalent experience
  • 5+ years of experience in lifecycle marketing, customer success, sales engineering, or a related role, with a focus on onboarding and user adoption.
  • Passion for technology and a deep understanding of DevSecOps culture and toolsets
  • Proven track record in executing growth marketing or PLG strategies and driving measurable results.
  • Strong analytical skills and experience with data-driven decision-making.
  • Strong copywriting skills across multiple channels and applications.
  • Exposure to behavior psychology principles and curiosity about their application to marketing
  • Proficiency in A/B testing methodologies and practices
  • Proficiency with marketing automation platforms (e.g., Marketo) and CRM systems (e.g., Salesforce), messaging platforms (e.g. Intercom, Qualified).
  • Ability to thrive in a fast-paced, Agile marketing environment and manage multiple projects simultaneously.

Why Join Us:

  • Opportunity to participate in a high-performing velocity team in a dynamic and innovative environment.
  • Opportunity to build a new business motion for Sumo Logic and contribute to a small team creating an entire sales funnel from end to end.
  • Competitive compensation package including base salary, performance bonuses, and benefits.
  • Collaborative and supportive team culture with opportunities for professional development and career growth.

About Us

Sumo Logic, Inc. empowers the people who power modern, digital business. Sumo Logic enables customers to deliver reliable and secure cloud-native applications through its Sumo Logic SaaS Analytics Log Platform, which helps practitioners and developers ensure application reliability, secure and protect against modern security threats, and gain insights into their cloud infrastructures. Customers worldwide rely on Sumo Logic to get powerful real-time analytics and insights across observability and security solutions for their cloud-native applications. For more information, visit www.sumologic.com.

Sumo Logic Privacy Policy

The expected annual base salary range for this position is $120,000-$160,000. Compensation varies based on a variety of factors which include (but aren’t limited to) such as role level, skills and competencies, qualifications, knowledge, location, and experience. In addition to base pay, certain roles are eligible to participate in our bonus or commission plans, as well as our benefits offerings, and equity awards.

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