SureWaves is a technology-driven media solution organization by 2nd generation entrepreneurs who have built successful start-up ventures earlier in the field of digital video, networking, and mobile technology that were acquired by BROADCOM and NOKIA. The leadership team comprises professionals who have held top leadership positions earlier at WIPRO, BROADCOM, NOKIA, TEKTRONIX, GROUPM, and TIMES GROUP with strengths in Media, Marketing, Creative, Content, and Technology. SureWaves is creating the SureWaves Media Grid – an integrated Ad Aggregation, Content Delivery, Network Management, Media Planning & Reporting Platform for multiple forms of media (other than Internet/Web). SureWaves Media Grid is realized through the latest advances in Cloud Computing technologies for high scalability. SureWaves is building media applications on top of SureWaves Media Grid to allow a variety of digital mediums to attach to SureWaves Media Grid through specific SureWaves Edge Devices. The company has filed for more than 40 patents to date on the above technology and was recognized as the most innovative start-up in 2008 by Software Technology Parks of India. In the first phase of commercialization, SureWaves has made a good penetration in the centrally managed Digital OOH market and has successfully expanded the scope of SureWaves offerings to the Local Television advertising space.