SureWaves

surewaves.com

Surewaves, a media convergence pioneer with solutions that interweave television, digital displays, mobile, and the Internet, is one of the most innovative Indian media companies of recent times. Surewaves has a rich portfolio of technology with more than 40 patents filed to date and is supported by the Technology Development Board (a unit of the Ministry of Science and Technology – Government of India). It has also been recognized as the “Most Innovative Technology Start-up” by the Software Technology Parks of India (unit of GOI). Surewaves is fast changing the face of advertising on cable and regional satellite channels with its flagship solution, Surewaves Spot TV Network. Up until now, advertising on these channels has been inaccessible to national advertisers due to extremely high fragmentation, lack of accountability, and measurability. Surewaves brings patented technology that allows advertisers the absolute freedom to pick their audiences on a market-by-market basis. Surewaves’ disruptive technology is a combination of cloud-based solutions and expert customer profiling. It ensures that, as an advertiser, one not only has the flexibility to choose their target audience and restrict advertising to a specific region, but also receives real-time data on the ads placed by them. This absolute control and transparency provide a great advantage for existing advertisers, as well as niche brands and location-specific advertisers. Surewaves won the ‘Best Innovative Technology’ two years in a row at the BCS Ratna Awards 2014 and 2015 and ‘Breakthrough Product Innovation in R&D’ at ‘The Innovation Practitioner’s Summit’ for the year 2014. Surewaves has won the Indian IT industry's most coveted award for excellence in emerging technologies for 2015. The award is constituted by the 107-year-old organization, Indian Merchant Chambers (IMC), to recognize the efforts of companies to help grow the Indian IT industry.