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Head of Growth

Synthesia

Synthesia

Sales & Business Development
London, UK
Posted on Monday, July 8, 2024

Welcome to the video first world

From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work. If you’re reading this and nodding, check out our brand video.

Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale—until now….

Meet Synthesia

We're on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s and more. Read stories from happy customers and what 1,200+ people say on G2.

In 2023, we were one of 7 European companies to reach unicorn status. In February 2024, G2 named us as the fastest growing company in the world. We’ve raised over $150M in funding from top-tier investors, including Accel, Nvidia, Kleiner Perkins, Google and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook.

About the role…

We’re looking for our first ever Head of Growth at Synthesia. Using your extensive experience in optimising and maximising the user journey in scaling SaaS organisations, you will focus on how our Self-Service platform impacts revenue growth at Synthesia.

This is a super exciting role—not only because we work with AI, but also because we are one of the few AI companies with real user scale. We have thousands of new users every day, providing plenty of data to analyse and test hypotheses.

We’d love to hear from you if you have extensive experience in user journey improvements, activation, pricing, and packaging. This is a high-impact and collaborative role where you will partner closely across our Sales, Product and Website teams, whilst reporting to our VP Marketing.

We’d prefer someone based near one of our hubs in London, Copenhagen, or NYC for this role, but we are open to remote candidates within appropriate geographies and timezones.

What you will be doing…

  • Ultimately, you will own the user journey and conversion from freemium to paid.
  • Optimise all user flows to drive adoption, retention, and expansion—both in product and email (sign-up, drop out, cancellation, expansion, monthly to annual, etc.).
  • Own how we price and package our Self-Service product, the competitive landscape, and how any changes will affect revenue.
  • Optimise the flow from self-serve to sales-led (identifying triggers and serving the sales team) and partner with Revenue Leaders (Including our CRO) when necessary.

We'd love to hear from you if...

  • You've previously run pricing and packaging projects that have produced tangible revenue growth.
  • You have extensive experience with user journey improvements that have produced meaningful activation uplifts.
  • You're first-principles thinker and not just implementing a known playbook.
  • You are somewhat technical; you are familiar with the basics of HTML and JavaScript and are able to assess engineering needs and confidently communicate with engineers.
  • You are data-driven and not afraid to dig into data yourself or write an SQL statement or two.

Culture

At Synthesia we’re passionate about building, not talking, planning or politicising. We strive to hire the smartest, kindest and most unrelenting people and let them do their best work without distractions. Our work principles serve as our charter for how we make decisions, give feedback and structure our work to empower everyone to go as fast as possible. You can find out more about these principles here.

UK Benefits

  • A hybrid, flexible approach to work where you have access to a lovely office space in Oxford Circus with free lunches on a Wednesday and Friday
  • A competitive salary + stock options
  • 25 days of annual leave + public holidays (plus the option to take 5 days unpaid leave and carry 5 days over)
  • Private healthcare through AXA, including mental health support through the Stronger Minds service
  • Pension contribution - Synthesia contributes 3% and employee contributes 5% on qualifying earnings
  • Cycle to work scheme
  • You will join an established company culture with optional regular socials and company retreats
  • Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary 5 weeks of full pay
  • You can participate in a generous recruitment referral scheme if you help us to hire
  • The equipment you need to be successful in your role