Title: Performance Marketing Manager

Location: UK or US (remote)

What’s on Offer:

• Shape and lead performance marketing at an exciting financial start-up
• Genuine progression opportunities with a path to greater leadership roles as the firm grows, with immediate daily interaction with the senior leadership team
• A truly flexible start-up culture
• A competitive package dependent upon experience and location

Tema’s mission is to empower investors with unexplored and innovative solutions accessing today’s most pressing and durable investment opportunities. The company raised the largest ever VC funding round in ETFs and has launched seven products over the last year, raising c. $300m in AUM. Tema is now looking to expand its marketing team to match its ambitious growth plans.

Role Description

This role offers an exciting opportunity to build something from the ground up, take ownership of the performance marketing function, and work closely with the marketing & sales teams to drive the growth of the startup. The ideal candidate will have the ability to think strategically while being hands-on and execution-focused, with a relentless focus on achieving measurable results.

Paid Media & Digital Advertising

• Develop, manage, and optimize paid media campaigns across Google Ads, Facebook, Instagram, LinkedIn, Twitter, and emerging platforms.
• Create cost-effective strategies to drive qualified leads and conversions at every stage of the funnel

Multi-Channel Campaign Management

• Own the full campaign lifecycle: from ideation, setup, and execution to performance analysis and reporting.
• Drive campaigns across paid, owned, and earned channels (including SEO, social media).
• Collaborate with content, design, and product teams to align messaging and creative across all customer touchpoints, ensuring consistent, impactful storytelling

Search Engine Marketing (SEM) & SEO

• Execute paid search campaigns on platforms like Google Ads and Bing, ensuring best practices in keyword targeting, ad copy, and landing page optimization

Budget & Resource Management

• Manage the performance marketing budget, prioritizing spend allocation across channels for maximum impact.
• Maintain a sharp focus on cost control, ensuring efficient use of funds without sacrificing campaign performance

Characteristics & Skills

• Analytical Skills: Strong data analysis skills, with experience using platforms such as Google Analytics & Meta Business Suite
• Communication: Excellent communication and presentation skills, with the ability to clearly articulate data-driven insights to stakeholders
• Experience: 2+ years in performance marketing, with a proven track record of managing and scaling paid media campaigns across multiple channels, preferably within a fast-paced, early-stage startup or in a similar high-growth environment.
• Paid Media Expertise: In-depth knowledge of SEM, display, paid social, and programmatic advertising
• SEO/SEM: Experience managing and optimizing campaigns for both paid search and organic search performance
• Hands-On Execution: Must be highly comfortable rolling up your sleeves and executing campaigns from start to finish.
• Pace & Agility: Ability to move quickly and thrive in a dynamic startup environment, adapting to new challenges and opportunities in real time.
• Growth Mindset: An entrepreneurial spirit, always looking for new ways to drive growth through unconventional or innovative marketing techniques.
• Budget Management: Experience managing tight budgets and making every dollar count, while still driving effective results.
• Knowledge/interest in the finance and/or investment industry (not required)
• Degree educated in a marketing related field