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Senior Regional Marketing Manager - Public Sector (Hybrid/Columbia MD)



Marketing & Communications
Columbia, MD, USA
Posted on Wednesday, June 26, 2024

Who is Tenable?

Tenable® is the Exposure Management company. 44,000 organizations around the globe rely on Tenable to understand and reduce cyber risk. Our global employees support 65 percent of the Fortune 500, 45 percent of the Global 2000, and large government agencies. Come be part of our journey!

What makes Tenable such a great place to work?

Ask a member of our team and they’ll answer, “Our people!” We work together to build and innovate best-in-class cybersecurity solutions for our customers; all while creating a culture of belonging, respect, and excellence where we can be our best selves. When you’re part of our #OneTenable team, you can expect to partner with some of the most talented and passionate people in the industry, and have the support and resources you need to do work that truly matters. We deliver results that exceed expectations and we win together!

Your Role:
As the Senior Regional Marketing Manager - Public Sector, you’ll be responsible for marketing, awareness, and demand generation for sales and channels in your assigned territory. You will work very closely with the territory sales team, channel sales team, channel partners, and marketing services teams to plan, execute and measure ROI of field marketing activities.

Your Opportunity:

  • As the front-line marketing contact for your assigned territory, clearly communicate the federal and SLED marketing strategy, plans, goals and outcomes to all stakeholders (territory sales leader, reps and channel managers), as well as internal cross-functional teams

  • Create and execute quarterly and annual Federal and SLED go-to-market plans across all routes to market to overachieve net-new, pipeline creation, retention, cross-sell and lead conversion goals

  • Plan and execute marketing activities such as in-person and virtual events, revenue generation and email nurture by managing activities from concept through post-event follow-up

  • Gain a deep understanding of the regional business goals, drivers within federal and SLED and articulate the business needs to influence campaigns, messaging and content creation, digital marketing and other cross-functional needs to support the business

  • Assess and identify appropriate mix of direct, partner-led, joint, and alliance marketing programs to achieve target MQL, SQL/Opportunity and pipeline contribution goals

  • Learn and understand the Tenable product portfolio, positioning, go-to-market strategy, target audiences/personas so you can articulate and evangelize to your territory team and partners

  • Measure results by analyzing metrics delivered from marketing programs and regularly report on the results to sales and marketing leaders leveraging Salesforce, Tableau and other reporting tools

  • Document, write plans and update as required to maintain a rolling quarterly planning process

  • Take initiative in a fast-paced environment with multiple priorities, manage projects simultaneously, work on tight deadlines and deliver campaigns on budget and on schedule

  • Serve as the first point of contact for partner questions, including how to navigate within the portal, where to find resources, etc. Also serve as the point person to articulate business needs for portal enhancements

What You'll Need:

  • 10+ years of marketing experience to federal government & SLED audience

  • BS/BA or equivalent work experience

  • Progressive experience in developing demand within high-tech B2B environment

  • Google Apps - mail, docs, sheets and slides, plus Salesforce, Marketo and Tableau experience, Slack and Zoom a plus.

  • Must be highly organized and able to manage multiple projects in parallel while meeting deadlines.

  • Extensive experience in completing all deliverables for 3rd party events - online ordering of booth materials, power, AV, furnishings, materials handling, etc.

  • Past experience working with third party vendors

  • Previous support of regional sales and partner organizations

  • Thorough marketing or channel sales background with responsibilities for multiple, multi-touch marketing initiatives

  • Strong written, oral, interpersonal and presentation skills

  • Strong project management, negotiation and decision-making skills

  • Ability to build relationships with peers, sales, distributors, resellers and customers

  • Use expertise and creativity for innovative marketing recommendations and solutions

  • Self-motivated, innovative and creative

And Ideally:

  • Security industry experience a plus

  • Working with Immix and Carahsoft experience a plus



This is the base pay range for this position. Compensation for the role will depend on a number of factors, including the candidate's qualifications, skills, competencies, location and experience, and may fall outside of the range shown. Employees are also eligible for variable compensation in addition to base pay (commission for sales roles, bonus for non-sales roles), depending on company and individual performance. Tenable also offers a variety of comprehensive and competitive benefits which include: medical, dental, vision, disability and life insurance; 401(k) retirement savings with company match; an employee stock purchase plan; an employee referral program; flexible spending accounts; an Employee Assistance Program (EAP); education assistance; parental leave; paid time off (PTO); company-paid holidays; health and wellness events; and community programs.

US Pay Ranges
$112,000$149,333.33 USD

If you’ve reached this point, and you’re still not sure if you should apply…..Just do it! We’re human and we don’t fit a perfect mold. Having diverse backgrounds, experiences and perspectives, that’s a good thing! If you’re coming from outside of the cyber industry - great! If you’re looking to try something new - awesome! All we ask is you bring passion to all that you do, crave creativity and innovation, and embrace the hard work of gaining new skills and accepting big challenges.

We’re committed to promoting Equal Employment Opportunity (EEO) at Tenable - through all equal employment opportunity laws and regulations at the international, federal, state and local levels. If you need a reasonable accommodation due to a disability during the application or recruiting process, please contact [email protected] for further assistance.

Tenable Data Consent Statement

Tenable is committed to protecting the privacy and security of your personal data. This Notice describes how we collect and use your personal data during and after your working relationship with us, in accordance with the General Data Protection Regulation (“GDPR”). Please click here to review.

For California Residents: The California Consumer Privacy Act (CCPA) requires that Tenable advise you of certain rights related to the collection of your private information. Please click here to review.