Sr. Product Marketing Manager, Lifecycle
Trifacta
We’re looking for problem solvers, innovators, and dreamers who are searching for anything but business as usual. Like us, you’re a high performer who’s an expert at your craft, constantly challenging the status quo. You value inclusivity and want to join a culture that empowers you to show up as your authentic self. You know that success hinges on commitment, that our differences make us stronger, and that the finish line is always sweeter when the whole team crosses together.
At Alteryx, we empower organizations to put data and AI to work across the entire enterprise. We’re innovators, problem-solvers, and dreamers — constantly challenging the status quo to deliver outcomes that matter. If you’re passionate about crafting exceptional customer journeys and driving measurable impact across the customer lifecycle, we want to hear from you.
As our Senior Product Marketing Manager, Lifecycle, you will own the post-sales journey, working horizontally across our product portfolio to accelerate trial success, onboarding excellence, deep adoption, expansion, and realized value. This role is distinct from traditional product or launch-centric PMM roles: you will define and operationalize lifecycle motions that connect customer outcomes to revenue growth and retention.
What You’ll Do
Lifecycle Strategy & Execution
Drive end-to-end lifecycle strategy — from trials and onboarding to activation, adoption, expansion, and value realization.
Create frameworks and playbooks that operationalize lifecycle motions across product, GTM, and customer-facing teams.
Customer Value Pathways
Define and articulate compelling customer value journeys rooted in outcomes that matter.
Translate usage data, customer signals, and behavioral insights into actionable initiatives that improve time-to-value.
Enablement & Execution
Develop tools, enablement materials, and messaging that empower Sales, Customer Success, and CX teams to effectively engage customers across lifecycle stages.
Partner with RevOps to operationalize triggers, plays, and metrics that drive consistent lifecycle execution.
Measurement & Iteration
Establish clear success metrics for lifecycle performance, measure impact, and iterate based on performance and customer feedback.
Who You’ll Work With
This role partners broadly across teams, including:
Product Management: To align lifecycle strategy with product direction and adoption priorities.
Customer Success & Experience (CX): To co-design onboarding and adoption motions.
Sales & RevOps: To operationalize expansion and retention plays.
Marketing & Field Teams: To integrate lifecycle narratives into broader GTM programs.
What Success Looks Like (12–18 Months)
An adopted lifecycle framework that aligns cross-functional teams around customer outcomes and revenue impact.
Measurable improvements in trial conversion, activation rates, and onboarding success.
Increased adoption depth and expansion readiness in targeted segments.
Lifecycle-specific enablement that’s actively used by Sales and CS.
Demonstrable linkage between lifecycle initiatives and retention/expansion growth.
Qualifications
What You Bring
7+ years in product marketing, lifecycle marketing, or customer experience strategy within B2B SaaS.
Proven ability to design and scale post-sales lifecycle programs tied to measurable outcomes.
Strong cross-functional collaboration and influence skills, especially with Product, GTM, and customer teams.
Data-driven mindset — comfortable deriving insights from usage, telemetry, and customer signals.
Exceptional communication and storytelling skills with an eye for translating strategic frameworks into field-ready materials.
Nice to Have
Experience shaping retention or expansion-oriented motions in subscription or usage-based business models.
Familiarity with analytics platforms and customer journey measurement frameworks.
Exposure to cross-functional GTM motions in high-growth SaaS environments.
Why This Role Matters
At a time when customers expect rapid value realization and measurable outcomes from their analytics investments, Alteryx is doubling down on the lifecycle that connects product value to business impact. This role ensures that our customers not only adopt Alteryx successfully, but also grow and expand with us long-term. You’ll help shape how we operationalize value, enabling revenue growth and improved retention — and you’ll be a key partner in driving our customer-centric strategic evolution.
Compensation
Alteryx is committed to fair, equitable, and transparent compensation. Final compensation is determined by several factors, including but not limited to relevant work experience, education, certifications, skills, and geographic location.
The base salary range for this role in the United States is $118,000 - $154,000. This role is also eligible for a target annual bonus of 15% of base salary, based on individual and company performance.
In addition to base pay and bonus eligibility, this role includes clear forms of additional compensation, such as:
A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
An annual $200 home office reimbursement
Alteryx offers a comprehensive benefits package designed to support your health, financial security, and overall well-being, including:
Medical, dental, and vision coverage
401(k) with company match
Paid parental leave, caregiver leave, and flexible time off
Mental health support and wellness reimbursement
Career development and education assistance
Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.
Benefits & Perks:
Alteryx has amazing benefits for all Associates which can be viewed here.
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Alteryx will consider for employment qualified applicants with arrest and conviction records.
This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.