Sr. Field Marketing Manager
Trifacta
Meet the Moment with Alteryx
We're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation.
You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible.
If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here.
We’re looking for a strategic, roll‑up‑your‑sleeves Field Marketing Manager to drive regional awareness, engagement, and pipeline across the West Coast and Midwest. You’ll translate corporate campaigns into high‑impact field programs, partner closely with Sales, and own all facets of regional demand and event execution—from roundtables in Seattle to large‑scale conferences in Chicago.
In this role, you will manage joint promotions, drive attendance and pipeline, ensure event plans are executed flawlessly, and align internal and external stakeholders for mutual success.
We need someone based on the West Coast who is comfortable with frequent travel.
In this role, you will manage joint promotions, drive attendance and pipeline, ensure event plans are executed flawlessly, and align internal and external stakeholders for mutual success.
Key Responsibilities:
Own the regional plan. Build and execute integrated field marketing programs that align to quarterly revenue goals, regional market dynamics, and account priorities.
Lead end‑to‑end event execution. Source venues, manage vendors, secure speakers, and oversee logistics for trade shows, user groups, executive roundtables, and partner‑led events throughout the West Coast and Midwest.
Drive pipeline & influence. Partner with Account Executives and SDRs to create targeted marketing campaigns, in person activations, and post‑event follow‑ups that convert MQLs to Opportunities.
Partner & alliance activation. Collaborate with regional channel and technology partners to co‑sponsor events, webinars, and localized digital campaigns that expand reach and share costs.
Measure what matters. Track and report on program performance (registrations, attendance, pipeline, ROI) using Salesforce, Marketo, and Tableau. Optimize investments based on data.
Manage budget & vendors. Forecast, allocate, and reconcile regional marketing spend; negotiate contracts; ensure brand consistency across all touchpoints.
Travel ~30%. Frequent travel within assigned regions for on‑site event management and customer meetups.
Work cross-functionally to ensure smooth execution of joint marketing initiatives across different business units.
Qualifications & Skills:
5+ years in field marketing, demand generation, or regional event management within B2B tech/SaaS.
Demonstrated success driving pipeline in the West Coast and/or Midwest markets; strong understanding of regional business cultures and buying cycles.
Proven ability to partner with Sales to design account‑centric programs that accelerate deals.
Hands‑on experience with marketing automation (Marketo, HubSpot, or Eloqua) and CRM (Salesforce) systems.
Outstanding project‑management skills—able to juggle multiple programs, deadlines, and stakeholders.
Data‑driven mindset with proficiency in analyzing funnel metrics and ROI.
Clear, persuasive communicator and negotiator; comfortable presenting to executives and external partners.
Ability to thrive in a fast‑paced, high‑growth environment with minimal supervision.
Why You’ll Love Working Here
High‑impact, visible role owning two of our most important regions.
Collaborative, low‑ego team that values experimentation and rapid iteration.
Competitive salary, bonus potential, and comprehensive benefits.
Flexible remote work with travel for regional engagement.
Join us and help shape how we show up—and win—across the West Coast and Midwest!
Compensation
Alteryx is committed to fair, equitable, and transparent compensation. Final compensation is determined by several factors, including but not limited to relevant work experience, education, certifications, skills, and geographic location.
The base salary range for this role in the United States is $120,000 - $155,000. This role is also eligible for a target annual bonus of 15% of base salary, based on individual and company performance.
In addition to base pay and bonus eligibility, this role includes clear forms of additional compensation, such as:
A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
An annual $200 home office reimbursement
Alteryx offers a comprehensive benefits package designed to support your health, financial security, and overall well-being, including:
Medical, dental, and vision coverage
401(k) with company match
Paid parental leave, caregiver leave, and flexible time off
Mental health support and wellness reimbursement
Career development and education assistance
#LI-AD1
#LI-REMOTE
Find yourself checking a lot of these boxes but doubting whether you should apply? At Alteryx, we support a growth mindset for our associates through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.
Benefits & Perks:
Alteryx has amazing benefits for all Associates which can be viewed here.
For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Alteryx will consider for employment qualified applicants with arrest and conviction records.
This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant’s capacity to serve in compliance with U.S. export controls.