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Performance Marketing Manager

Truemeds India

Marketing & Communications

Mumbai, Maharashtra, India

Posted on Apr 12, 2026

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Role:Performance Marketing Manager/Senior Manager

Location: Powai, Mumbai

Role Overview:

Join our growth-driven marketing team to craft, scale, and optimize high-impact digital campaigns

that drive user acquisition and business growth. You’ll take ownership of performance channels like

Google and Meta, blending creativity with data to unlock new opportunities across the funnel.

This role calls for someone who thrives on solving problems, experiments with intent, and uses

insights to make smarter decisions. You’ll work closely with partners and agencies, navigate the

evolving ads ecosystem, and continuously refine strategies to maximize impact.

If you understand consumer behavior, think in full-funnel journeys, and bring a sharp, analytical

mindset to app marketing—this is your space to build, test, and scale what truly works.

Why Join Us?

● Your work won’t sit in dashboards—it’ll reach millions of users, every single day.

● Moving to Mumbai? We’ll ease the shift with 50–60% housing support to help you settle in

smoothly

● Competitive compensation that recognizes and rewards your impact.

● You’ll get real ownership, real budgets, and the freedom to try bold ideas (and see them

scale fast).

● ESOPs—so you don’t just build the journey, you own a part of it.

● Comprehensive health coverage for you and your dependents.

● Expect ownership, Speed, and a team that actually builds—not just plans.

What You’ll Do:

● Own and scale digital acquisition campaigns across Google, Meta, affiliates, and

programmatic channels for a key business segment.

● Define strategy, manage budgets, and drive execution with agency partners.

● Deliver user growth targets by acquiring high-LTV users while optimizing CAC, AOV, and

overall efficiency.

● Build and manage attribution models, multi-channel tracking, and performance reporting

frameworks to measure ROI.

● Drive continuous experimentation (A/B testing, new formats, platforms) to improve

marketing effectiveness.

● Collaborate with the creative team to produce and test high-performing assets (statics,

videos, GIFs).

● Partner with Tech, Product, and Strategy teams to implement changes that improve channel

performance; create clear BRDs where needed.

● Analyze data deeply to generate actionable insights and optimize campaigns.

● Manage campaign reporting, ensuring clear communication of performance to stakeholders.

● Leverage tools like GA4, Mixpanel, AppsFlyer, and Singular to track, analyze, and optimize key

metrics (CAC, ROAS, LTV, retention).

What You Bring

● Graduate/Postgraduate with 3–6+ years in performance marketing, preferably for

mobile-first consumer brands or apps.

● Strong analytical mindset with hands-on experience in Excel/Google Sheets, Google

Analytics, and MMP tools (AppsFlyer, Adjust, Firebase).

● Proven track record of scaling user acquisition while maintaining efficiency metrics.

● Solid understanding of performance marketing, campaign structures, attribution, and

consumer behavior.

● Familiarity with full-funnel app marketing, key metrics, and how MMP systems operate.

● Comfortable with data analysis, reporting, and deriving actionable insights.

● Agency experience is a plus.

Good to Have

● Experience with Apple Search Ads, YouTube, or programmatic channels.

● Understanding of attribution models (including SKAN) and data-driven attribution.

● Basic knowledge of SQL or BI tools like Looker, Power BI.

● Ability to thrive in a fast-paced, high-growth startup environment.

About Truemeds:

Our vision is to make healthcare affordable and accessible to all. We are a technology-driven,

telehealth platform that aims to reduce healthcare expenses multifold and improve healthcare

outcomes by democratizing medicine purchases in India.

Truemeds is able to recommend best value medicines from top 30 pharma brands in India to

customers with precise scientific matching and No one should have to choose between their health

and their healthcare costs. With this vision - we aim to make healthcare affordable and accessible to all. We are a technology driven, tele-health platform that aims to reduce healthcare expenses and improve healthcare outcomes by democratising medicine purchase in India.

We aim to become the go-to e-pharmacy for the “Smart consumer” to go for best value medicines.

Founded by Ex-Abbott executives, Akshat Nayyar and Dr. Kunal Wani, Truemeds has witnessed

phenomenal growth in the last 2 years on the back of strong product-market fit and massive organic demand. We have grown at a phenomenal pace with customer love – 60X growth delivered in the last 20 months. Headquartered in Mumbai, we are building a kick-ass team which is passionate to build innovative solutions and willing to go the extra mile to ensure the customer has the best experience. Truemeds has closed its Series B ($22 Million) funding round led by private equity fund Westbridge Capital.

The funding round witnessed participation from existing investors as well including InfoEdge

Ventures, Asha Impact and IAN Fund.

The company plans to utilise the funds to expand in the domestic market and grow exponentially in the days to come.