SEO Associate

Department: Marketing & Growth

Location: Mumbai (Work from Office)

Employment Type: Full-Time

Experience Level: 1-3 Years

About the Role

We're looking for a hands-on, execution-driven SEO Associate who thrives on getting things done - not just planning them. This is primarily an SEO role - organic search (on-page, technical, off-page) will be your core, day-to-day focus - with added scope to cover how discovery is evolving: AI Overviews and answer engines (AEO/GEO), community-led search visibility (Reddit, Quora), and app store visibility (ASO) where relevant to the business.

This is not a strategy-only or reporting-only role - you'll be expected to roll up your sleeves, implement changes, run experiments, track outcomes, and iterate fast.

Key Responsibilities

Core SEO Execution

• Own and drive organic search rankings and quality traffic growth as the primary goal of this role - not just visibility, but traffic that converts
• Conduct keyword research, search intent mapping, and content gap analysis focused on high-intent, high-relevance queries
• Execute on-page SEO: meta tags, headers, internal linking, schema markup, content optimization
• Perform technical SEO audits - crawlability, indexation, site speed, Core Web Vitals, mobile usability, canonicalization
• Manage and maintain XML sitemaps, robots.txt, redirects, and structured data implementation
• Collaborate with content and design teams to optimize existing pages and new content for search performance
• Monitor rankings, organic traffic quality (engagement, bounce rate, conversions), and overall performance using tools like Google Search Console, GA4, Ahrefs/SEMrush/Screaming Frog

Backlinking & Off-Page SEO

• Build and execute link-building campaigns - guest posting, HARO/journalist outreach, resource-page link building, broken-link building, digital PR
• Identify and prioritize link prospects based on domain authority, relevance, and topical fit
• Run outreach at scale (email sequences, follow-ups, relationship management with publishers/bloggers)
• Audit backlink profile regularly - disavow toxic/spammy links, track referring domain growth, benchmark against competitors
• Explore and secure link/mention opportunities via partnerships, sponsorships, and collaborations

Community & Forum Visibility (Reddit, Quora)

• Build and execute a presence strategy on Reddit and Quora to drive organic visibility, brand mentions, and referral traffic
• Identify high-intent subreddits/Quora spaces relevant to the business and engage authentically (not spammy self-promotion)
• Answer relevant questions, seed discussions, and monitor brand/competitor mentions across these platforms
• Treat Reddit/Quora content as a visibility channel for both traditional SEO (these platforms rank heavily in SERPs) and AI/answer engines (LLMs frequently cite Reddit and Quora threads)

AI Adoption & Modern Search Tactics

• Leverage AI tools (ChatGPT, Claude, Gemini, Perplexity, SEO-specific AI tools) to speed up research, content briefs, topic clustering, and reporting
• Build repeatable AI-assisted workflows for content optimization, competitor analysis, and technical audits
• Stay updated on how Google's AI Overviews, SGE, and algorithm updates impact organic visibility

AEO (Answer Engine Optimization) & GEO (Generative Engine Optimization)

• Optimize content to appear in AI-generated answers across ChatGPT, Perplexity, Google AI Overviews, and other LLM-powered search surfaces
• Structure content for extractability - clear answers, structured data, FAQ schema, concise definitions, and citation-worthy formatting
• Track brand visibility and citations within AI/answer engines, not just traditional SERPs
• Experiment with content formats (structured Q&A, comparison tables, entity-rich content) that perform well in generative search results
• Partner with content teams to build an AI-search-ready content framework across the website

ASO (App Store Optimization) - Secondary Scope

• Optimize app store listings (Apple App Store, Google Play) - title, keywords, description, screenshots, and ratings/reviews strategy - if the business has a mobile app
• Track keyword rankings and conversion rate (impressions to installs) within app stores
• Apply relevant SEO principles (keyword research, competitor analysis, iterative testing) to app store visibility

Reporting & Collaboration

• Prepare weekly/monthly performance reports covering traditional SEO KPIs, backlink growth, Reddit/Quora visibility, ASO performance (if applicable), and emerging AEO/GEO visibility metrics
• Work closely with content writers, developers, and paid media teams to ensure SEO is embedded across the funnel
• Flag technical or content issues proactively and drive them to resolution

Requirements

• 1-3 years of hands-on SEO experience (agency or in-house) - this is a core requirement, not a nice-to-have
• Strong working knowledge of on-page, technical, and off-page SEO fundamentals, including hands-on backlink building and outreach
• Familiarity with SEO tools: Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, or similar
• Experience running or contributing to link-building/outreach campaigns
• Comfort engaging on Reddit/Quora for visibility - understands community norms and how to avoid coming across as spam
• Practical experience using AI tools to support SEO workflows (content briefs, research, audits, reporting)
• Working understanding of AEO/GEO concepts and how generative AI is changing search behavior
• Basic understanding of HTML/CSS and how it impacts SEO implementation
• Strong bias for execution - comfortable moving from analysis to implementation quickly
• Good written communication skills for content collaboration, outreach, and reporting

Good to Have

• Experience with schema markup (JSON-LD) implementation
• Exposure to CMS platforms (WordPress, Webflow, Shopify, etc.)
• Basic exposure to ASO tools/practices (App Store Connect, Google Play Console, App Radar, etc.)
• Basic understanding of prompt engineering for AI-search optimization
• Prior experience tracking brand mentions/citations in AI chatbots or answer engines

What Success Looks Like in This Role

• Consistent, measurable improvement in organic keyword rankings and search visibility
• Growth in quality organic traffic - engaged sessions, low bounce rate, and higher on-site conversions, not just raw traffic volume
• Increased content visibility/citations within AI Overviews and answer engines
• Faster turnaround on SEO implementation (technical fixes, on-page updates, content optimization)
• A well-documented, repeatable SEO + AI-search workflow that scales with the team

Why Join Us

• Work at the intersection of traditional SEO and the next wave of AI-driven search
• High ownership role with direct impact on organic growth
• Opportunity to build and shape AEO/GEO practices early, ahead of most of the industry