The anticipated base salary range for this position is between the amounts in the Compensation Tier. Base salary ranges may vary by geographic location and relevant experience, education, certifications, and seniority as compared to others doing substantially similar work. There is no guarantee an offer will be at the top of the posted range based on the salary analysis.

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

The Senior Director, Customer Advocacy elevates UiPath’s story through the voices of our customers, our executives, and respected industry influencers. This leader consolidates customer advocacy, Customer Advisory Boards (CABs), CxO engagement, executive communications, social media, influencer strategy, and voice-of-customer (VoC) into one unified, strategic function.

You will develop programs and systems that strengthen UiPath’s credibility, deepen executive relationships, and ensure the company shows up with clarity and consistency across our most visible channels.

What you'll do at UiPath

Customer Advocacy & Storytelling

• Build and scale a global advocacy engine: references, case studies, videos, podcasts, customer speakers, and event integration.

• Translate customer outcomes into strong, clear narratives that align with UiPath’s industry and solution strategy.

• Maintain a steady pipeline of customer advocates through close partnership with Sales, CS, PMM, and Industry Marketing.

• Lead the creation of customer stories in modern multimedia formats, collaborating with Creative Studio as needed for production.

Customer Advisory Boards (CABs) & Global CxO Engagement

• Own the global CAB program end-to-end: strategy, structure, member selection, agenda development, and follow-through.

• Ensure CAB insights influence product direction, roadmap priorities, and GTM strategy.

• Build and run a global CxO engagement strategy, including:

  • Executive councils

  • C-level roundtables and regional forums

  • Executive sponsor programs and 1:1 strategic relationship models

• Partner with Sales and CS leadership to deepen CxO engagement tied to top accounts and strategic priorities.

Social Media & Executive Communications

• Lead UiPath’s global social strategy and operations across all major platforms.

• Drive consistent message alignment and clarity across corporate and executive social channels.

• Develop platform-specific strategies for executive social presence; manage an integrated editorial calendar tied to launches, events, and major external moments.

• Lead executive communications for speeches, scripts, external remarks, thought-leadership pieces, and event preparation.

• Ensure integration with PR, AR, and Brand teams for coordination,

Influencer Strategy & Co-Creation

• Build an influencer program focused on automation leaders, enterprise technology voices, and respected creators.

• Co-create content that reinforces UiPath’s thought leadership and amplifies customer impact.

• Run influencer-led campaigns tied to product launches, solution rollouts, and global event moments.

• Experiment with new content formats and creator partnerships to enhance external engagement.

Voice of Customer (VoC) & Insights

• Design and operationalize a unified VoC program across surveys, listening channels, and sentiment analytics.

• Produce clear, actionable insight reports for Product, Sales, and Marketing leadership.

• Create a closed-loop system ensuring customer feedback informs roadmap, GTM plays, and messaging.

Measurement, Innovation & Impact

• Define KPIs across advocacy, CABs, CxO programs, social, exec comms, influencer, and VoC.

• Track performance, sentiment, ROI, and audience engagement; adjust strategies based on insights.

• Build scalable processes to support global adoption and regional consistency.

Leadership

• Lead and develop a high-performing team across Advocacy, CAB/CxO programs, Social, Exec Comms, Influencer, and VoC.

• Establish operational rigor, workflows, and governance models for these programs.

• Serve as a trusted partner to Sales, CS, PMM, Product, Comms, Brand, and Field Marketing.

What you'll bring to the team

• 12+ years in customer advocacy, executive communications, social strategy, influencer marketing, or related roles.

• Experience leading Customer Advisory Boards, executive councils, or C-level engagement programs.

• Strong storytelling and executive communication abilities; skilled in simplifying complex narratives for external audiences.

• Demonstrated success building global programs and cross-functional operating models.

• Ability to partner credibly with executives and C-level customers.

• Deep understanding of social platforms, content formats, and engagement drivers.

• Ability to balance strategic leadership with hands-on execution in a fast-moving environment.

Bonus Points

• Experience producing video or multimedia content.

• Background in enterprise SaaS, automation, or emerging tech.

• Network of influencers or industry voices in AI/automation.

Why Join Us

• Lead foundational programs that strengthen UiPath’s credibility with customers, executives, and the market.

• Shape high-impact storytelling moments across advocacy, social, and executive communications.

• Build world-class CABs and CxO engagement programs that influence UiPath’s roadmap and strategic direction.

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.

Compensation Range: $220K - $275K