The opportunity

As a Growth Manager (Panel), you will drive contributor acquisition and engagement strategies to scale UserTesting’s Contributor Network in EMEA. This high-impact role blends strategy and execution and requires a self sufficient, proactive, and detail-oriented person who can focus on leveraging multi-channel campaigns, collaborate with cross-functional teams and stakeholders, build efficient, scalable growth initiatives, and communicate effectively. Experience driving campaigns internationally in non-English speaking markets is strongly preferred, as is experience managing marketing agencies to deploy and optimize acquisition campaigns.

You’ll will play a pivotal role in achieving UserTesting’s ambitious global growth targets by designing and implementing innovative approaches to drive acquisition, engagement, and retention.

What you will be doing:

• Develop and execute data-driven contributor acquisition strategies to align with demand-side goals in EMEA.

• Own the top-of-funnel initiatives and optimize the channel mix, leveraging platforms such as Google, Meta, TikTok, LinkedIn, and affiliate networks, as well as localized strategies and messaging tailored to regional audiences.

• Plan, test, and scale paid and organic campaigns to drive acquisition while continuously optimizing for ROI.

• Collaborate with in-market and cross-functional teams (Product, Corporate Marketing, Data Science, and Design) to develop region-specific messaging and campaigns.

• Analyze contributor behavior, engagement, and retention to identify bottlenecks and opportunities for improvement.

• Manage relationships with third-party marketing agencies and local partners, ensuring alignment with regional growth goals and budget efficiency.

• Work closely with Product, Data Science, and Engineering teams to improve funnel efficiency, tracking, and reporting capabilities.

• Present regular performance updates, insights, and recommendations to senior stakeholders.
  

What we’re looking for:

• Experience: Minimum of 4+ years in growth marketing, B2C user acquisition, or within a two-sided marketplace. Proven experience in international and non-English speaking markets is highly preferred.

• Consumer-first mindset: A strong understanding of user needs and behaviors, focusing on delivering exceptional contributor experiences.

• Technical expertise: Strong understanding of performance marketing strategies, including SEO, SEM, paid social, affiliate programs, and video advertising. Proficiency in analytics tools (Google Analytics, Tableau, etc.).

• Strategic thinker and executor: Demonstrated ability to define and execute growth strategies while managing multiple projects and priorities.

• Collaboration: Exceptional communication and relationship-building skills; proven ability to work cross-functionally in global teams.

• Self-starter: Highly proactive, data-driven, detail-oriented, and comfortable working independently with initiative in a fast-paced environment.

UserTesting is an Equal Opportunity Employer and a participant in the U.S. Federal E-Verify program. Women, minorities, individuals with disabilities and protected veterans are encouraged to apply. We welcome people of different backgrounds, experiences, abilities and perspectives. UserTesting will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, as applicable.