As the Category Manager, your primary responsibility will be to lead the strategic scaling of a business vertical, positioning it as the undisputed leader in its category while ensuring profitable growth and delivery of VOW (Vedantu Out of the World) Experience which translates into a NPS of atleast 50+. Here's an expanded breakdown of your key responsibilities:

• P&L and Financial Prudence:
  

• Take ownership of the business unit's P&L, monitoring financial performance and identifying opportunities for improvement
  

• Implement strategies to optimize topline, manage costs, and ensure financial sustainability and prudence.
  

• Distribution and GTM - Student acquisition:
  

• Develop and implement strategies to expand distribution channels, including identifying new channels and optimizing existing ones.
  

• Extracting more leads from Organic Channels such as YT, SEO, Direct and other channels and building Paid Channels
  

• Collaborate with cross-functional teams to ensure seamless integration and scalability of distribution efforts
  

• Sales Experience - Student Acquisition:
  

• Drive overall inside sales to drive customer acquisition and revenue growth
  

• Lead Sales ROI Metrics such as Collections / CAC and ensure we get profitable revenue
  

• Implement data-driven strategies to optimize sales performance and maximize ROI on marketing efforts
  

• Growth Initiatives and Operations Excellence:
  

• Drive growth projects and operational efficiency and excellence across all business functions to streamline processes, improve efficiency metrics
  

• Implement best practices and leverage technology to enhance productivity, efficiency and effectiveness
  

• Pricing of Products
  

• Maintain average selling price for products and ensure Contribution / Margin guardrails are in line with Plan
  

• Product-Market Fit (PMF):
  

• Innovate and iterate on the existing business model or develop new ones to achieve product-market fit.
  

• Conduct market research and gather customer feedback through listening tools to refine product offerings, pricing and ensure alignment with market needs
  

• Strategy and Consumer Insights:
  

• Conduct comprehensive market analysis, both outside-in and inside-out, to identify opportunities and competitive advantages.
  

• Utilize insights to develop strategies that capitalize on market trends and position the business for success.
  

• Service Delivery Experience:
  

• Focus on enhancing the overall delivery experience, measured through Net Promoter Score (NPS) and outcomes achieved.
  

• Collaborate with internal teams to continuously improve service quality and customer satisfaction.
  

• Stakeholder Management:
  

• Build and maintain strong relationships with key stakeholders, including customers, partners, and internal teams.
  

Requirements

IDEAL EXPERIENCE

Must Haves:

• Demonstrated success in sales or revenue roles, with a proven track record of achieving targets and managing P&L at a minimum scale of 50Cr.
  

• Comprehensive understanding of financial metrics including P&L, EBITDA, and cash flow.
  

• Strong operational background, including managing distribution channels and overseeing digital marketing and sales efforts. Experience in managing the P&L of online categories or channels is mandatory with a strong background in sales, in either online or offline channels.
  

• Proven ability to conceptualize new products based on product-market fit and consumer insights
  

• Exposure to digital, performance, and have demonstrated acquisition channels mastery, with a solid understanding of go-to-market strategies.
  

• Experience in online distribution channels is preferred.
  

• Growth mindset, with a focus on continuous improvement and learning.
  

• Ability to conduct consumer insights and translate findings into actionable strategies.
  

• Strong aptitude and analytical skills, with the ability to interpret data effectively.
  

• Hold a B.Tech/MBA from top-tier colleges, and a seasoned Business leader with 8 plus years of post-qualification experience in the EdTech Sector.
  

Good to Haves:

• While startup experience could be a plus, the candidate should have the experience of working in a dynamic, fast-paced environment.
  

• Familiarity with top-of-the-funnel go-to-market strategies, including YouTube, SEO, social media, B2B partnerships, and event-led initiatives.
  

• While not mandatory, experience in service delivery companies would be advantageous. Exposure to projects or companies focused on achieving high Net Promoter Scores (NPS) would be highly beneficial.
  

• While not mandatory, experience in service delivery companies would be advantageous.