Product Lead, v0

• Engineering
• Hybrid (San Francisco)
• Full Time

About Vercel:

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.

Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.

About the Role

We're looking for a Product Lead to lead Product Management for v0. v0 is Vercel’s AI-powered generative UI product and you’ll own the product vision, roadmap, and go-to-market strategy while building and managing a high-performing PM team.

This is a leadership role that requires both strategic thinking and hands-on product work. You'll define where v0 goes next, how it integrates with the broader Vercel platform, and how we monetize it effectively.

What You'll Do

• Drive the v0 roadmap: Define product strategy, prioritize initiatives, and ship features that drive adoption and revenue

• Engage with customers: Conduct user research, gather feedback, and translate insights into product decisions

• Own cross-functional execution: Partner with Engineering, Design, Marketing, Sales, and Support to deliver outcomes

• Represent v0 externally: Work with Marketing on positioning, launches, and customer communications

• Determine pricing and packaging: Work with Vercel’s pricing team to develop pricing models and ensure v0 integrates seamlessly with Vercel's product suite

About You

• Track record of excellence – winning competitions, founding companies, rapid promotions

• 5+ years of product management experience

• Track record of shipping developer tools, AI products, or platforms at scale

• Experience owning pricing, packaging, and product-led growth strategies

• Background in Computer Science or Engineering roles

• Clear communicator who can align stakeholders and make decisions with incomplete information

• Familiarity with the frontend ecosystem and how developers build for the web

Nice to Have

• Experience with AI/ML products or generative AI applications

• Background in design tools or creative software

• Previous experience at a high-growth infrastructure or developer tools company

Why Vercel

• Competitive compensation including salary, equity, and benefits

• Work on a product at the intersection of AI and frontend development

• Join a team that values shipping, iteration, and customer obsession

The San Francisco, CA base pay range for this role is $286,000 - $384,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of New York, NY may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

Apply Now.

Tell us why you’d be a good fit for the Product Lead, v0 role.