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Senior Manager, Content Marketing

Webflow

Webflow

Marketing & Communications
Remote
Posted on Saturday, April 20, 2024

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better.

We're looking for a Senior Manager, Content Marketing to develop and execute a world class content marketing strategy that builds our brand, generates leads, and positions Webflow as a leader in our market. This leader will be at the helm of our content marketing efforts, playing a critical role in how we continue to grow upmarket and build awareness and credibility with our audience of marketing leaders and teams.

This role was made for a creative and strategic thinker who can seamlessly transition from high-level strategy to hands-on execution, creating a content engine that fuels our brand and demand channels.

About the role

  • Location: San Francisco HQ or US remote
  • Full-time
  • Exempt
  • Reporting to the Director of Corporate Marketing
  • The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
    • United States (all figures cited below in USD and pertain to workers in the United States)
      • Zone A: $179,000 - $251,550
      • Zone B: $168,300 - $236,500
      • Zone C: $157,600 - $221,400

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

What you’ll do:

  • Strategic Thinking: Craft and oversee the execution of a comprehensive content marketing strategy that drives brand awareness, engagement, and conversion across owned and earned channels.
  • Content Production: Understand and navigate the nuances of producing high-quality content, ensuring optimal utilization of resources, developing repeatable processes and maximizing output.
  • Thought Leadership & Brand Positioning: Identify key thought leadership opportunities that establish Webflow as a trusted voice and market leader, leveraging industry experts and other third-party validation to to establish Webflow as a trusted voice and market leader.
  • Collaboration: Partner with other departments in marketing (e.g. customer marketing, events, demand gen) as well as sales to ensure content strategy aligns with overall company goals and resonates with our customers.
  • Team Leadership: Hire, train, mentor, and manage a dynamic content team of internal content marketers and external writers, ensuring they are set up for success and growth within the organization.
  • Analytics & Reporting: Monitor content performance analytics, providing actionable insights and refining the content strategy in support of generating awareness and creating MQLs.

You’ll thrive as our Senior Manager, Content Marketing if you have:

  • 2+ years of experience directly managing the workload and career development of a content team in brand and/or marketing roles, ideally in a high growth company with a B2B focus
  • A knack for balancing creativity with business impact, shipping work that resonates with our audience while still nurturing the team to take on fulfilling work
  • Organizational experience developing and executing against a cohesive roadmap that aligns with the broader marketing strategy and activates are narrative across brand, product, and solution messaging.
  • Successful people management experience where you lead by example. We prioritize being kind, respectful, empathetic and supportive.
  • Proven experience in content production, understanding how to efficiently produce high-quality content with limited resources.
  • Experience building strong cross-functional relationships and alignment to determine and achieve organizational priorities
  • A clear and generous passion for storytelling, a deep grasp of digital marketing, and an innate ability to drive brand narratives
  • Experience shaping a brand’s footprint through multiple content channels and multi-media platforms
  • Driven consistency and adoption of a brand voice and tone across all content initiatives
  • Lead collaboratively through leadership to support your team. You’ll workshop projects, lead brainstorms effectively, and occasionally roll up your sleeves in order to get the job done
  • An analytical mindset with the ability to interpret data and translate into actionable strategies
  • Exceptional communication, presentation, and interpersonal skills.
  • Familiarity with content management systems (CMS) and analytics tools. Knowledge of Webflow as a tool is a strong bonus!
  • A background in SaaS, B2B, or design software industry
  • Experience navigating growing companies and a rapidly changing environment with adaptability and patience

Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.

Our Core Behaviors:

  • Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers.
  • Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment.
  • Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care.
  • Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates.

Benefits & wellness

  • Equity ownership (RSUs) in a growing, privately-owned company
  • 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (US; full-time Canadian workers working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent on insurance plan selection. Employees also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness
  • 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave. Employees also have access to family planning care and reimbursement.
  • Flexible PTO with an mandatory annual minimum of 10 days paid time off, and sabbatical program
  • Access to mental wellness coaching, therapy, and Employee Assistance Program
  • Monthly stipends to support health and wellness, as well as smart work, and annual stipends to support professional growth
  • Professional career coaching, internal learning & development programs
  • 401k plan and financial wellness benefits, like CPA or financial advisor coverage
  • Commuter benefits for in-office workers

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks.

Be you, with us

At Webflow, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, Twitter, and/or Glassdoor.

Please note:

To join Webflow, you'll need valid U.S. or Canadian work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

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