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Director, Product Strategy



Posted on Wednesday, May 8, 2024

At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better.

We’re looking for a Director of Product Strategy to continue to chart the course for Webflow’s rapid growth among our largest customers. You will be at the forefront of revolutionizing the way businesses collaborate, innovate, and grow using Webflow. Your leadership and strategic thinking will play a pivotal role in democratizing the power of web development for large-scale organizations, fostering collaboration, and scaling Webflow's impact globally. You’ll craft the strategy for evolving our product to support world-class teams building mission critical web presences for some of the world’s most well-known and fastest growing brands.

About the role

  • Location: Remote-first (United States; BC & ON, Canada)
  • Full-time / part-time
  • Exempt status
  • For this role, candidates must be legally authorized to work in the United States without the need for Webflow's sponsorship for an immigration-related employment benefit (i.e., a work visa, work permit, etc)
  • The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
    • United States (all figures cited below in USD and pertain to workers in the United States)
      • Zone A: [$266,900 - $379,000]
      • Zone B: [$250,900 - $356,300]
      • Zone C: [$234,900 - $333,500]
    • Canada (All figures cited below in CAD and pertain to workers in ON & BC, Canada)
      • [CAD 303800 - CAD 431400]

As a Director of Product Strategy, you’ll …

  • Define and lead the product strategy, ensuring it aligns with the overall company strategy and objectives
  • Develop and own data-driven product insights, in partnership with the Insights team, and use it to inform our product strategy and business decisions
  • Build, systematize, and scale voice of the customer program for self serve and enterprise customers; collect, analyze, and leverage customer signal for roadmap and strategy purposes
  • Build, systematize, and scale competitor monitoring program for self serve and enterprise competitors; collect, analyze, and leverage competitor signal for roadmap and strategy purposes
  • Identify/understand product gaps/opportunities, help shape the long term roadmap and benchmarking; partner w/ Corporate Development and Insights teams to conduct market research and analysis to identify emerging trends, evaluate competitive standing, opportunities, and threats in the web development space, and recommend response
  • Engage with customers, partners, and industry leaders to gather insights and feedback to inform product strategy and development
  • Partner with Strategic Finance, Corporate Development, Data Science, User Research, Product Management and Product Design to translate insights into actionable strategies
  • Support EPD post-close on M&A integration; build best practices, ensure tight integration of acquisitions of product, technology, and coordination with go-to-market
  • Stay abreast of emerging technologies and trends in the web development and no-code space, leveraging this knowledge to keep Webflow at the forefront of the industry

About you

You’ll thrive as a/an Director of Product Management if you:

  • Minimum of 10 years of experience in management consulting, finance, investment banking, product strategy, product management, product marketing, or a related role in the technology sector, with at least 3 years in a leadership position
  • Strong analytical and problem-solving skills, with the ability to translate insights into actionable strategies
  • Able to get your hands dirty in the data to extract insights, write queries, suggest experiments to run to get signal on theses
  • Have owned the product strategy for high-growth companies & teams
  • Deep understanding of the web development market, AI, including current trends, technologies, and competitive landscape.
  • Have a passion for building websites and have ideally built websites yourself in the past or have worked on products for builders (e.g. designers, developers) before
  • Are an influential communicator of strategy and vision, a strong cross-functional collaborator and partner

Even if you don’t meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.

Our Core Behaviors:

  • Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers.
  • Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment.
  • Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care.
  • Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates.

Benefits & wellness

  • Equity ownership (RSUs) in a growing, privately-owned company
  • 100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (US; full-time Canadian workers working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent on insurance plan selection. Employees also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness
  • 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave. Employees also have access to family planning care and reimbursement.
  • Flexible PTO with an mandatory annual minimum of 10 days paid time off, and sabbatical program
  • Access to mental wellness coaching, therapy, and Employee Assistance Program
  • Monthly stipends to support health and wellness, as well as smart work, and annual stipends to support professional growth
  • Professional career coaching, internal learning & development programs
  • 401k plan and financial wellness benefits, like CPA or financial advisor coverage
  • Commuter benefits for in-office workers

Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks.

Be you, with us

At Webflow, equality is a core tenet of our culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

Stay connected

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, Twitter, and/or Glassdoor.

Please note:

To join Webflow, you'll need valid U.S. or Canadian work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

Webflow Applicant Privacy Notice

If your role is for an IC1 or IC2 position, please note that we are unable to provide corporate sponsorship for an immigration-related employment benefit. To provide the best possible candidate experience and application review expedience, please include Work Authorization questions in the job posting. If you are unsure how to do this, please follow this link to a Loom video with instructions.

“Are you legally authorized to work in the United States?” (Yes/No)

“In order to obtain or maintain employment eligibility, will you now or in the future require the company’s sponsorship for an immigration-related employment benefit (i.e., a work visa, work permit, etc.)?” (Yes/No)