Content Marketing Manager, Discovery/SEO
Xero
Marketing & Communications
Auckland, New Zealand
Posted on Thursday, September 12, 2024
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
How you’ll make an impact
Manage and execute best in class customer focused marketing content that supports Xero’s SEO and discovery strategy. Our marketing content strategy is designed to help accelerate our customers' confidence in choosing and using Xero.
Evolve our content delivery with strong project management and high velocity production. Collaborate across the business to bring content to life, streamline processes and measure impact to ensure continuous improvement.
What you'll do
• Support Xero’s SEO strategy with high impact content
• Own the delivery of discovery content, such as technical guides and third party blogs
• Organise and align internal stakeholders and external agencies to ensure clear ownership, accountability and on-time delivery
• Enable lifetime care for content produced
• Manage budgets and external resources
• Leverage technology (including AI services), tools and data build a smart, scalable and fast content strategy across Xero teams
• Work closely with key stakeholders to define and track what success looks like for all content campaigns. Leverage data to make informed decisions
What you'll bring with you
• Proven experience in executing content campaigns, particularly technical writing and SEO content, contributing to business growth and subscriber acquisition
• Strong project management and stakeholder engagement skills in a matrixed or decentralised organisation, ensuring content production is efficient and collaborative
• Expertise in editorial quality control and providing feedback, with a solid understanding of plain English and SEO best practices
• Ability to turn technical briefs into high-quality, thoughtful content that supports content strategy goals
• Adaptable mindset with curiosity, critical thinking, and a commitment to continuous learning and improving content strategies
Why Xero
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, free medical insurance, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.
Our collaborative and inclusive culture is one we’re immensely proud of. We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully. At Xero we embrace diversity and inclusion and value a #challenge mindset.
Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience . If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway. You could be just the right person for this role and Xero. If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.
Xero is an NZ Immigration Accredited Employer and Rainbow Tick certified too.