Senior Product Marketing Manager
Xero
Marketing & Communications, Product
Melbourne, VIC, Australia
Posted on Dec 20, 2024
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.
At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.
How you'll make an impact
Product Marketing at Xero works closely with both Product and Go-to-market teams across the business to bring a holistic view of customer needs to Product, and translate product initiatives into customer value. We do this so that we deliver maximum product value to customers as efficiently and effectively as possible.
In this 12 month fixed term contract role, you will be the product marketing lead responsible for developing and growing our UK Payroll product amongst small business customers and their advisors. You will work closely with teams across Product (including Product Management and Product Design) to inform the product strategy and roadmap by understanding the market, competitive landscape, and needs of priority customer segments.
What you'll do
- Collaborate with Strategy, Product Management, Design and other stakeholders to undertake market, competitor and customer research to deeply understand the markets in which we operate as well as customer needs and pain points, to ascertain where mobile can help Xero win for their customers.
- Lead a strategic and collaborative process with key stakeholders to define the Customer Value Proposition for target audiences. You will also identify and maintain compelling product evidence of CVPs.
- Collaborate with Customer teams to brief product initiatives, agree optimal launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set when communicating product value externally.
- Lead in-product lifecycle marketing strategy and execution, including in-product communications.
What you'll bring with you
- Extensive product marketing or marketing experience (preferably within a SaaS organisation)
- Proven experience in the creation and development of product strategy, positioning and messaging
- Exceptional ability to articulate compelling propositions in clear language and develop effective marketing materials
- Self-motivated, creative and team player, with excellent project management skills and attention to detail
- Exceptional ability to articulate compelling propositions in clear language and develop effective marketing materials
Please note:
We will be observing a holiday shutdown period, during which there may be delays in our recruitment process, including responses and updates. We’ll resume full operations in the week commencing 13th January. Thank you for your patience and understanding.
Why Xero?
Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.