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Market Research Analyst



IT, Sales & Business Development
Hyderabad, Telangana, India
Posted on Wednesday, May 22, 2024

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes.

Zenoti powers more than 22,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™ and unveiling a new brand video. We are also proud to be recognized as a Great Place to Work-CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness.

To learn more about Zenoti visit:

Job Summary:

  • Market Research Analyst will be part of the Sales & Marketing Team and is responsible for performing end-to-end Market research.

  • Expert in using secondary Market Research techniques for scrapping, mining and converting complex raw data into a valid and more meaningful form.

  • Their primary focus will be to provide the required information of prospects for different Marketing Campaign Teams (Like Cold email, Conference, events and Webinar Teams) and Sales teams required information for different Marketing Campaign Teams (Like Cold email campaign Team, Conference, events and Webinar Teams) and Sales teams.

Job Responsibilities:

  • Account Profiling – Identifying more relevant prospective accounts with respective to Zenoti products and business and collecting all the required info like Industry, Sub- Industry, Revenue, Financial Information, Subsidiaries, location, Region etc.

  • Contact Profiling – Identifying more and more relevant business buying decision-makers from the internet and collecting all the relevant info like Phone number, email ID, Title, Profile details, Location, Company name, Interests, background etc.

  • Marketing Database Hygiene – Should be able to handle large volumes of unstructured and structured marketing database/information for maintaining data accuracy by conducting regular Data checks/cleansing and should also work on collecting and populating the accurate info for all the missing fields using secondary research, data mining & profile techniques

  • Benchmarking Reports – Preparing Benchmarking reports for Zenoti prospects which includes Peer comparison and other data analysis, as and when a marketing lead request comes in.

  • CRM Tool Handling (Salesforce) – Detailed understanding/exp working on salesforce tool is a plus, end to end handling of Salesforce CRM tool. Conducting quality checks for the data/information collected by the team members before uploading into salesforce. Preparing reports to ensure all the data is correctly mapped and accurate.

  • Lead Management/Creation support – Should be able to handle all the Marketing Leads across the channels and ensure those leads are correctly routed to appropriate people.

Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.