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Lead Product Marketing Manager

Zenoti

Zenoti

Marketing & Communications, Product
Hyderabad, Telangana, India
Posted on Tuesday, June 11, 2024

Zenoti provides an all-in-one, cloud-based software solution for the beauty and wellness industry. Our solution allows users to seamlessly manage every aspect of the business in a comprehensive mobile solution: online appointment bookings, POS, CRM, employee management, inventory management, built-in marketing programs and more. Zenoti helps clients streamline their systems and reduce costs, while simultaneously improving customer retention and spending. Our platform is engineered for reliability and scale and harnesses the power of enterprise-level technology for businesses of all sizes.

Zenoti powers more than 30,000 salons, spas, medspas and fitness studios in over 50 countries. This includes a vast portfolio of global brands, such as European Wax Center, Hand & Stone, Massage Heights, Rush Hair & Beauty, Sono Bello, Profile by Sanford, Hair Cuttery, CorePower Yoga and TONI&GUY.

Our recent accomplishments include surpassing a $1 billion unicorn valuation, being named Next Tech Titan by GeekWire, raising an $80 million investment from TPG, ranking as the 316th fastest-growing company in North America on Deloitte’s 2020 Technology Fast 500™ and unveiling a new brand video. We are also proud to be recognized as a Great Place to Work-CertifiedTM for 2021-2022 as this reaffirms our commitment to empowering people to feel good and find their greatness.

To learn more about Zenoti visit: https://www.zenoti.com.

What will I be doing?

  • Product Positioning – define and document product hierarchy, messaging, core market differentiation and create messaging for solutions and feature sets within our product, both for overarching brand and for the different stages of the customer journey
  • Market & Competitive Intelligence – understand our target audience, competitors as well as general innovation relevant to our industry and its different verticals. Develop and iterate our ICPs.
  • GTM Strategy & Product Launches – own and manage the GTM strategy for relevant product portfolio, including new product launches and major product releases, working closely with sales, product, customer success and adoption teams.
  • Content Generation – deliver high-quality product marketing materials (brochures, sales decks, website copy, datasheets, battle cards, demo videos, marketing videos, etc.) to support demand generation campaigns, sales cycles, and product and features adoption.
  • Demand Generation – support and work with our extended marketing team on lead generation activities, with messaging, collateral and ensure sales has appropriate follow up materials and enablement tools to execute on leads.
  • Elevate, and eventually manage, a team of PMMs - create a culture of success and continuous improvement by mentoring, managing, and expanding the product marketing team, including establishing ambitious OKRs to keep the team strategically aligned.

What skills do I need?

  • Ability to understand complex technical products and translate them into marketing deliverables.
  • Monitor and deliver customer feedback and competitive intelligence to sales, marketing, and product management teams.
  • Experience executing awareness and adoption campaigns to existing customers through different channels.
  • Adept at tracking and measuring impact with data.
  • Curiosity to learn and execute new ideas.
  • Excellent written and verbal communication skills, with ability to communicate complex information in a concise and compelling manner.
  • Can work in a fast paced, ever changing, startup-like environment.
  • You have a BA/BS degree (MBA preferred).
  • You bring 8+ years of marketing experience with 5+ doing tech marketing, preferably in a B2B SaaS or enterprise software environment.
  • 2+ years managing high performing teams.
  • Demonstrated experience as a team and cross-functional leader that can mentor and manage team members while balancing requirements and delivering on goals.
  • You are highly organized and efficient, juggling multiple projects at once with high reliability.
  • A big plus if you bring experience within the wellness and beauty industry.

Benefits

At Zenoti, we believe that when people feel good, they are able to do great things. We enable our employees to unleash their potential by providing enriching career opportunities and dynamic financial rewards. We foster an enriching culture, supportive and dynamic work environment, and encourage our employees to balance life, work, and wellbeing. We offer all our employees:

  • Best in industry salary and equity in the company.
  • Comprehensive medical coverage for yourself and your immediate family.
  • An environment where wellbeing is high on priority – access to regular yoga, meditation, breathwork, nutrition counseling, stress management, inclusion of family for most benefit awareness building sessions.
  • Unlimited vacation.
  • Opportunities to be a part of a community and give back: Social activities are part of our culture; You can look forward to regular engagement, social work, community give-back initiatives.

Zenoti provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.