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Customer Marketing Manager, Advocacy



Marketing & Communications, Customer Service
Austin, TX, USA
Posted on Thursday, June 27, 2024

Strong preference for candidates in Texas. Open to candidates in Eastern or Central timezone.

Algolia is a fast-growing company that helps our users deliver an intuitive search-as-you-type experience on their websites and mobile apps. We provide a search API used by tens of thousands of customers in more than 100 countries. Today, Algolia powers 1.5 Trillion searches a year – that’s 4 times more than Bing, Yahoo, DuckDuckGo, Baidu and Yandex combined.

The Role

At Algolia, customers and their success are the heart of our business. And, as a Customer Marketing Manager at Algolia, you will get to share their stories, innovation, and feedback. We’re looking for a candidate who takes initiative, is highly organized, pays close attention to detail, and is comfortable juggling different projects in a fast-paced environment. You will have excellent written and verbal communication skills and will be able to develop and maintain strong customer relationships.

As part of the Lifecycle Marketing team, you will work closely with the Sales, Marketing, Comms/PR, Product Marketing, and Customer Success teams to harness the voice and influence of our customers to help drive new business, grow expansion opportunities, and retain existing customers.

As the Customer Marketing Manager for the Advocacy Program, you will report to the Lifecycle Marketing Senior Manager, who reports to the Senior Director of Demand Generation within the Revenue Marketing organization.

Responsibilities include:

In this role, you will grow and scale the Customer Advocacy Program that cultivates champions for Algolia within the install base, the Customer Stories Program that ensures Algolia is able to highlight the successes of our customers while showcasing the strength of Algolia’s support in achieving their business objectives. The Customer Marketing Manager, Advocacy, also maintains the go-to database of publicity rights granted to Algolia by its customers.

You will also develop strategy and deploy messaging for customer communication and advocacy efforts — in partnership with the Lifecycle Marketing Manager for Expansion, Product Marketing, Sales, Comms/PR, and Customer Success team — to deliver clear, aligned, and effective updates without oversaturating customers.

Additional duties may include, but are not limited to:

  • Assist with the Customer Reference process, as needed
  • Highlight customer success stories via written case studies, testimonial videos, and event speaking opportunities
  • Lead the recruiting, activating, and developing an ongoing pipeline of customer advocates
  • Deliver a reporting model that tracks progress and provides insight on how customer stories are being utilized and validate that business objectives are being met
  • Plan, support, and lead customer events, including our Customer Advisory Board and user conference
  • Work cross-functionally to align customer advocacy programs to business needs
  • Manage vendors and agencies that help support existing customer programs


  • 2-4 years relevant work experience in customer marketing, customer success, sales, product marketing, growth marketing, or project management with customer-facing experience
  • Strong program management and project management skills
  • Strong stakeholder management and presentation skills
  • Customer-first mindset and ability to understand customer needs to evolve and support programs aligned to the customer journey
  • Excellent written and verbal communication skills, including ability to confidently communicate with customers and internal stakeholders
  • Experience using marketing technologies, especially Marketo, Salesforce, and TechValidate by Momentive, as well a customer advocacy or reference platform like Slapfive
  • Experience at high-growth companies who have over 10,000 customers, $50-300M ARR range, managing lots of change and building internal infrastructure.


  • GRIT - Problem-solving and perseverance capability in an ever-changing and growing environment.
  • TRUST - Willingness to trust our co-workers and to take ownership.
  • CANDOR - Ability to receive and give constructive feedback.
  • CARE - Genuine care about other team members, our clients and the decisions we make in the company.
  • HUMILITY - Aptitude for learning from others, putting ego aside.


Algolia is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, military status, veteran status, disability status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

The annual base salary compensation range for this role reflects US market pay data within this location. The exact compensation offered for this role may vary depending on specific location and job-related knowledge, technical skills, and experience; and is only one part of our Total Rewards philosophy to compensate and recognize employees for their work.

Remote US: Base Salary Pay Range
$92,000$108,000 USD


Algolia’s flexible workplace model is designed to empower all Algolians to fulfill our mission to power search and discovery with ease. We place an emphasis on an individual’s impact, contribution, and output, over their physical location. Algolia is a high-trust environment and our team members have the autonomy to choose where they want to work and when. We know community comes in many forms and strive to create opportunities for intentional in-person connection in our offices and virtually for our remote colleagues around the world.

We have a global presence with physical offices in San Francisco, NYC, Paris, London, Sydney and Bucharest.


Algolia prides itself on being a pioneer and market leader offering an AI Search solution that empowers 17,000+ businesses to compose customer experiences at internet scale that predict what their users want with blazing fast search and web browse experience. Algolia powers more than 30 billion search requests a week – four times more than Microsoft Bing, Yahoo, Baidu, Yandex and DuckDuckGo combined.

Algolia is part of a cadre of innovative new companies that are driving the next generation of software development, creating APIs that make developers’ lives easier; solutions that are better than building from scratch and better than having to tweak monolithic SaaS solutions.

In 2021, the company closed $150 million in series D funding and quadrupled its post-money valuation of $2.25 billion. Being well capitalized enables Algolia to continue to invest in its market leading platform, to better serve its thousands of customers–including Under Armor, Petsmart, Stripe, Gymshark, and Walgreens, to name just a few.


We’re looking for talented, passionate people to build the world’s best search & discovery technology. As an ownership-driven company, we seek team members who thrive within an environment based on autonomy and diversity. We're committed to building an inclusive and diverse workplace. We care about each other and the world around us, and embrace talented people regardless of their race, age, ancestry, religion, sex, gender identity, sexual orientation, marital status, color, veteran status, disability and socioeconomic background.


If you share our values and our enthusiasm for building the world’s best search & discovery technology, we’d love to review your application!