We are looking for a Campaign Analyst who will be responsible for planning, analyzing, optimizing, and reporting on marketing and customer engagement campaigns across various channels (SMS, Email, Digital, etc.). The ideal candidate is data-driven, detail-oriented, and passionate about delivering impactful customer communication strategies.

Key Responsibilities:

• Collaborate with campaign managers to design, execute, and monitor customer campaigns.
• Extract, segment, and analyze customer data to identify target audiences and optimize campaign performance.
• Track key metrics (open rates, click-through, conversions, ROI) and deliver actionable insights.
• Conduct A/B testing and help fine-tune messaging, timing, and targeting strategies.
• Build and maintain dashboards and campaign performance reports.
• Ensure campaigns comply with Client Goverance Framework and data privacy standards
• Coordinate and prepare content, and ensure alignment on channels.
• Identify opportunities for automation, personalization, and customer journey optimization.

Required Skills & Qualifications:

• Bachelor’s degree.
• 1 year of experience in Collection, campaign analytics.
• Proficiency in Excel and deep understanding of all formulas.
• Strong analytical and problem-solving skills.
• Excellent communication and stakeholder management skills.
• Ability to work with cross-functional teams and manage multiple campaigns simultaneously.

Preferred:

• Experience in BFSI, fintech, or telecom sector.
• Familiarity with Predue/Postdue/NPA strategies.
• Knowledge of regulatory and compliance frameworks for customer communications.