Assistant Manager/ Manager, Data Migration (M&A) and Data Quality, Sales Operations

Jifflenow

Jifflenow

Sales & Business Development, Operations, Data Science, Quality Assurance
India · Gurugram, Haryana, India
Posted on Dec 16, 2025
Overview:

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we’re transforming the meetings and events industry through innovative technology that powers the human connection.The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship – a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.


In This Role, You Will:

  • M&A data migration and integration
    • Define migration criteria and scope for data to be migrated from acquired company’s CRM to Cvent’s Salesforce; align stakeholders across Sales, Client Services, Marketing, Finance, and IT to an approved plan and change-control process
    • Establish data readiness gates and close mandatory data gaps prior to cutover
    • Architect and govern large-scale matching/deduplication for Accounts, Contacts, and Leads (including fuzzy matching and multi-match adjudication), combining tools with structured manual review playbooks
    • Direct solutions for cross-CRM data hygiene issues (e.g., contacts in different accounts, legacy duplicates) with clear resolution logic and documentation
    • Lead dry runs and UATs; own go/no-go criteria and defect triage for cutover
    • Lead monthly customer account mapping for leadership consumption and pipeline/account visibility
    • Create and maintain M&A data migration playbooks, best practices, training, and lessons-learned repositories to scale repeatable excellence
    • Lead Sales Ops representation in cross-departmental forums and steering committees related to M&A/data migration/integration; maintain decision logs and risks/mitigations
    • Ensure timelines/deadlines are met for all M&A milestones; proactively forecast risks and implement contingencies
    • Build, lead, and coach a high-performing team executing the above processes with an empathetic, compassionate leadership approach
  • CRM data deduplication operations
    • Manage daily data deduplication operations for Accounts and Contacts in Cvent’s Salesforce, ensuring duplicates introduced by any process/user are quickly identified via exact and fuzzy logic and merged promptly to avoid impact on Sales Reps. Define and meet SLAs for detection-to-merge cycle times
    • Run a periodic, full-population historical deduplication process for Accounts and Contacts that identifies existing duplicates system-wide and merges them with appropriate adjudication, attribution, audit logging, and compliance to policy/obligations
    • Continuously scope and refine both daily and historical deduplication processes to be more robust and automation-first, minimizing manual effort through rules, workflows, and scalable playbooks
    • Define and report data quality KPIs (e.g., duplicate creation rate, merge SLA adherence, precision/recall tradeoffs, impact on assignment/forecasting) and drive iterative improvements through root-cause analysis and prevention

Here's What You Need:

  • Preferably 9-12 years in Sales Operations, including 3–4 years leading M&A integrations and data migrations and 4+ years managing teams; proven cross‑functional program leadership across complex, multi‑system integrations.
  • Proficiency with CRM platforms (e.g., Salesforce) and experience leveraging AI or advanced techniques for entity resolution/data quality (preferred).
  • Significant experience owning CRM data integrity, including operational management of Account/Contact deduplication using exact and fuzzy matching, multi-match adjudication, survivorship rules, and exception handling.
  • Hands‑on experience with data hygiene and deduplication tools (e.g., DemandTools, Cloudingo, Dedupely)
  • Demonstrated ability to design automation-first data quality processes, reduce manual effort, and establish measurable SLAs/KPIs (e.g., duplicate rate reduction, detection-to-merge cycle times).
  • Strong analytical and problem-solving skills with the ability to balance precision/recall tradeoffs
  • Excellent communication, negotiation, stakeholder influence; proven ability to align Sales, Marketing, Client Services, Finance, and CRM Systems on policies and changes.
  • Ability to manage multiple priorities in a fast-paced environment; strong business acumen and Sales/Marketing understanding.
  • Leadership, coaching, and team-building capabilities; builder mindset with robust documentation and playbook development experience.
  • Bachelor’s degree with strong academic record; excellent English communication (written and spoken).