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Product Marketing Manager



Marketing & Communications, Product
Kolkata, West Bengal, India
Posted on Wednesday, May 15, 2024

Product Marketing Manager

at Mihup, Bangalore/Kolkata

Founded in June 2016 and headquartered in Kolkata, Mihup is an Industry leading

conversational intelligence platform for the automotive, banking & finance, and

consumer electronics sectors. Our team is composed of engineers, machine learning

scientists, and product specialists from leading institutions. Our clients include global

Fortune 500 clients, and we are on track for aggressive expansion in India and globally.

We are seeking a product marketing manager responsible for marketing Mihup's SaaS

software product portfolio. This person should have experience and demonstrated

success with product marketing planning and product launches. Ideally, they should have

product marketing experience for a global product either at a B2B enterprise software

company or SaaS/Cloud-based product company. We welcome all people. We celebrate

the diversity of all kinds and are committed to creating an inclusive culture built on a

foundation of respect for all individuals. We seek to hire, develop, and retain talented

people from all backgrounds.


1. GTM Strategy:

• Conduct primary and secondary research to identify Ideal Customer Profile

(ICP), persona segments, and define GTM plays to execute.

• Develop the overall product marketing strategy to build product awareness,

establish product leadership, and drive demand.

2. Messaging & Positioning:

• Become an expert on our customers, product, industry, category trends, and

work closely with Product Management to understand the product roadmap.

• Develop relevant buyer personas and journey mapping for all products

covering business and technology buyers.

• Continually update product-related content on the website.

3. GTM Programs:

• Define and refine GTM programs with a strong focus on winning mindshare

and increasing awareness (e.g., website traffic, demos, pipeline).

• Work jointly with Field Marketing to develop demand gen strategy and

marketing programs to drive demand.

4. Product Launches:

• Develop a process for product launches at Mihup, including new products,

features, and services.

• Plan the marketing launch of new products and significant releases and

manage the cross-functional implementation of the plan.

5. Sales Enablement:

• Partner with product/sales to create compelling sales pitch decks and sales

materials for different ICPs and GTM plays.

• Communicate the value proposition of the product portfolio to the sales

team. Develop sales-enablement kits that support the selling process.

6. Customer Marketing:

• Partner with the sales team to develop and execute a cohesive customer

marketing strategy, including case studies, ABM campaigns, and other


• Implement programs to track the relevancy of product messaging and user

engagement with product collateral.

• Be the expert on the market, buyers, and competitors and position against

evolving market landscape and competition.

7. Leadership:

• Lead all of product marketing including GTM strategy and launches.

• Supercharge Mihup's Product Marketing function and create opportunities to

lead a team in the near future.

8. Requirements:

• 3+ years of experience in product marketing for a global product either at a

B2B enterprise software company or SaaS/Cloud-based product company.

• Full-lifecycle experience in launching new products in the market.

• Experience working with Field Marketing to create market-relevant content

and execute demand generation programs.

• Very strong written communication skills. Should be able to articulate

product positioning and messaging to the external market.

• Prior experience in the analytics software market is a plus.

• Influencers that can work well cross-functionally and across different levels

in the organization.

If you are ambitious, make an impact wherever you go, and you're ready to shape the

future of Mihup, we encourage you to apply. For more information, visit