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Senior Customer Marketing Manager



Marketing & Communications, Customer Service
Boston, MA, USA
Posted on Friday, May 17, 2024

Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced “sneak”) comes in. Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure — and do it all right from the start. Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure.

Joining Snyk means embracing our core values: One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you’ll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do.

Our Opportunity

Join Snyk's Customer Marketing team as a Senior Customer Marketing Manager, where you'll drive customer onboarding and product adoption through integrated marketing campaigns.

You’ll Spend Your Time:

  • Running end-to-end integrated campaigns to drive customer onboarding and adoption leveraging digital channels, in-product messaging, and email marketing.
  • Managing customer communications, including email nurtures, in-app messages, product updates,announcements, and Snyk’s monthly customer newsletter.
  • Managing projects to support the health of Snyk’s customer email database and customer reachability in partnership with marketing ops.
  • Managing webinar programs including, collaborating with technical partners to develop content, manage promotion in partnership with the digital team anddeliver sales enablement including pre-event outreach and follow-up plans.
  • Collaborating with product marketing and customer success on customer onboarding and adoption content production and virtual learning strategies.
  • Managing campaign timelines, budget, and ROI, including regular reporting to key stakeholders.
  • Collaborating with various internal teams including marketing operations, digital, product marketing, content, design, customer success, and sales.

What You’ll Need:

  • 5+ years of B2B marketing experience in a SaaS company, with expertise in end-to-end campaign management.
  • Strong analytical skills and results-driven mindset, with the ability to measure and report on marketing KPIs.
  • Experience with marketing automation tools (ideally Marketo) and CRM tools.
  • Project management skills and the ability to facilitate cross-functional collaboration across teams.

We’d be Lucky if You:

  • Have experience working with customers and customer engagement teams.
  • Have experience at a global cybersecurity company.
  • Are agile and enjoy the speed of a fast-paced startup environment.


We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!

About Snyk

Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.

Benefits & Programs

Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.

  • Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
  • Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
  • Health benefits, employee assistance plans, and annual wellness allowance
  • Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances