Product Marketing Associate (Founder’s Office)

Spendflo

Spendflo

Marketing & Communications, Product
India
Posted on Mar 26, 2025

We’re seeking a dynamic Product Marketing Specialist to join our vibrant team. This role is pivotal in steering our hyper-growth journey, shaping the sales motion, and building the GTM library for our suite of AI-first features and services.

Join us and be part of a vibrant team dedicated to revolutionizing the procurement optimization landscape!

What you will own:

  • Competitive Messaging: Dive deep into competitor landscapes and distill insights from websites, marketing materials, and analyst reports to craft differentiated messaging that positions Spendflo as the indisputable leader in SaaS Spend optimization across various channels.

  • Evangelism Content: Elevate yourself as the go-to expert for Spendflo solutions/modules. Collaborate with sales, pre-sales, and product teams to champion our Spendflo 2.0 story through various initiatives – from product communication and workshops to product newsletters, competitor research, blog posts, and more.

  • Product Education & Adoption: Immerse yourself in understanding our customers' unique cases. Forge partnerships with internal teams to execute campaigns that drive awareness and foster adoption and customer satisfaction continually.

  • Support Sales Enablement: Be the voice that communicates our value proposition. Own the creation of educational content supporting sales and deals, including case studies, sales/solution decks, event presentations, battle cards, playbooks, website content, and feature pages.


What makes you a great fit?

  • 2-4 years of relevant product marketing experience with B2B SaaS product companies

  • Passionate storyteller - Demonstrate the ability to craft compelling messaging that captivates and closes deals

  • Mid-market/SaaS obsessed - Possess an innate affinity for working with mid-sized US companies. Understand how to strategically position products and solutions for discerning Finance audiences

  • A strong show of work - Showcase a diverse portfolio, including but not limited to case studies, sales presentations, webinars, white papers, videos, blog posts, etc.

  • Cross-functional - Embrace a collaborative mindset, effortlessly collaborating with internal and external stakeholders

  • Win-win Mindset - Exhibit robust program management skills and a knack for delivering results by seamlessly partnering with various teams across the company

  • Results-oriented - Showcase a track record of mapping ideas to practical execution with clear and tangible outcomes

  • High agency - Demonstrate an unwavering commitment to meeting deadlines and a proactive approach to problem-solving – presenting solutions, not excuses


Come join us and be an integral part of the Spendflo team dedicated to transforming the procurement optimization landscape!