We are looking for a talented and experienced Content Marketing Associate to join our growing team. In this role, you will be responsible for developing and executing a content marketing strategy specifically focused on lead generation. You will work closely with the sales and marketing teams to understand our target audience and create high-quality content that attracts, educates, and converts prospects into leads.

Responsibilities:

• Develop and implement a data-driven content marketing strategy focused on lead generation
  

• Conduct in-depth audience research to understand buyer personas and content needs
  

• Create compelling and informative content across various formats (e.g., blog posts, ebooks, white papers, case studies, social media content)
  

• Manage the content creation process, including brainstorming topics, assigning tasks, and editing content
  

• Own and execute the distribution strategy for any and all content you create
  

• Optimize content for search engines (SEO) to improve organic traffic
  

• Utilize content marketing tools and platforms to manage and measure content performance
  

• Analyze content performance data and make adjustments to the strategy as needed
  

• Collaborate with the sales and marketing teams to ensure alignment with overall business goals
  

• Stay up-to-date on the latest content marketing trends and best practices
  

Qualifications:

• 3-6 years of experience in content marketing, with a proven track record of success in lead generation
  

• Strong understanding of content marketing best practices, including SEO, content strategy, and content creation
  

• Experience with various content formats (blog posts, ebooks, white papers, case studies, social media content)
  

• Excellent writing and editing skills
  

• Ability to develop and manage a content calendar
  

• Proven ability to analyze data and measure content performance
  

• Excellent communication and collaboration skills
  

• Experience with content marketing tools and platforms (e.g., SEO tools, content management systems)
  

• Passion for staying up-to-date on the latest content marketing trends