Principal Product Designer-Onboarding
Product, Design
London, UK
Hello. We’re Teya.
Teya was founded on a simple belief: local businesses deserve better.
They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business.
Teya exists to change that.
We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work.
We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand.
If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from you
Your Mission
As a Principal / Staff Product Designer – Onboarding, you will be a senior individual contributor leading design for high-impact growth initiatives across the customer lifecycle—from acquisition and activation to engagement, monetization, and retention.
This role sits at the intersection of product strategy, experimentation, and systems thinking. You’ll partner closely with Product, Engineering, Data, and Marketing to identify growth opportunities, run experiments, and scale what works—while raising the bar for design quality and craft across Teya.
What You’ll Do
Own and drive design strategy for growth initiatives across web and product surfaces
Lead end-to-end design for complex, ambiguous growth problems—from discovery to delivery and iteration
Partner with Product Managers, Engineers, Data Scientists, and Growth Marketers to define hypotheses, experiments, and success metrics
Translate insights from data, user research, and experimentation into clear design direction and impactful solutions
Design and refine onboarding, activation flows, pricing and packaging, upsell/cross-sell experiences, and lifecycle touchpoints
Balance rapid experimentation with high-quality, scalable design solutions
Influence product and growth strategy through strong design thinking and storytelling
Contribute to and evolve Teya’s design system to support speed and consistency at scale
Mentor and coach other designers, raising the overall design maturity of the organization
Act as a design leader without formal people management—setting standards, shaping culture, and leading by example
What We’re Looking For
8+ years of experience in product design, with significant experience in growth, experimentation, or funnel optimization
Proven track record of designing products that drive measurable business impact (e.g. activation, conversion, retention, revenue)
Strong understanding of experimentation frameworks, metrics, and data-informed decision-making
Exceptional craft across interaction design, UX, and visual design
Ability to simplify complex problems and communicate clearly with cross-functional partners
Experience working in fast-paced, product-led environments (fintech experience is a plus, not a requirement)
Comfort operating at both strategic and hands-on levels
Strong leadership and influence skills, with a collaborative and pragmatic mindset
Nice to Have
Experience designing for SMBs, payments, or financial products
Familiarity with growth tooling, analytics platforms, or A/B testing frameworks
The Perks
Flexible working hours—we trust you to manage your time.
Physical and mental health support through GymPass: free access to 1,500+ gyms in the UK, 1-1 therapy, meditation sessions, digital fitness and nutrition apps.
Extended and improved maternity and paternity leave choices for flexibility and support.
Cycle-to-Work Scheme.
Health and Life Insurance.
Pension Scheme.
25 days of Annual Leave (+ Bank Holidays).
Office snacks every day.
Friendly, comfortable, and informal office environment in Central London.
Teya is proud to be an equal opportunity employer.
We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all.
If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.
